Maersk Welcome Kit

Many a time, it’s not just the employee that’s part of the company. The employee’s friends and family also become an extended part of the company. What can we do for Maersk to maximize brand recall among employees and their social circles?

Onboarding while working from home – How can we create a physical experience of joy for employees who have gone through an entirely digital hiring and onboarding process? Only 12% of employees agree that their company does a good job of onboarding new employees.

Benefits, company mission and values are among the top 5 things potential hires look at while accepting an offer. According to recruiters, the biggest cause of rejected offers (32%) is potential hires accepting another offer.
How can we give Maersk’s offers the Wow factor, to enhance offer acceptance rates? 69% of job seekers are likely to apply to a company that actively manages its brand. How do we deliver a Maersk-branded experience for a new employee?

The number one reason why employees quit is a lack of appreciation at their current job. 79% of employees who quit claimed this was a major reason for leaving. 51% of those with jobs are searching for new openings. How can we increase employee retention by making employees feel appreciated and valued?

87% of organizations cite culture and engagement as one of their top challenges, and 50% call the problem “very important.”