How EUME took a game changer idea from a vision to a mass-produced solution
EUME specializes in creating innovative, multi-purpose accessories for everyday commuters, jetsetters, and family travelers. Their designs prioritize functionality, packing organization, and travel comfort. EUME aims to set new standards by offering reliable and futuristic travel solutions, always evolving and unafraid to revolutionize. They seek to harmonize the relationship between people and their belongings, making them a trusted travel companion.
Arun Kumar
We were very much taken to the idea and vision that Mr & Mrs Parekh had and more impressed with the passion they showed to make this not only a successful product but also a very successful brand doing more than 40 crores in revenue as on Shark Tank India. We had a load of fun designing not just the backpack, but the brand messaging and their successful Kickstarter campaign.
Sanjay Parekh
We were super happy with the way the project was executed and the attention to detail in the overall branding, product design and Kickstarter campaign. We got a ton of help from VT in person who helped us navigate the choices for Kickstarter campaigns and we have had immense success because of Analogy’s work.
40 Cr
75 Cr
7 Cr
70 Lakhs
The challenge
Why it’s so difficult
Design a visual identity for the world's first massager backpack.
How can we create a new design language for a completely new category?
There has never been a massager backpack before and no database to ascertain its success in the market. There has also not been a need for such a product. To look at everything from nothing but a single line as a brief was a monumental challenge.
Figure out a way to make the massagers fit to various heights and human dimensions around the world.
How can we help the user reduce the learning curve when it comes to understanding and adapting to new tech?
The massagers have to be in the right place and adjust to various heights and backs to create the perfect impact. They also have to be at the right intensity to create comfort for the user. Engineering these to the right ergonomics would be a huge challenge, not to mention creating new a new IP.
Create a unified brand, product and packaging to put a unified message.
How do we create and design assets all touchpoints of a brand to create a successful Kickstarter campaign?
The biggest challenge was to create a fresh brand, come up with a brand name, create an origin story, complete the product design, engineering with prototypes as well as creating variants along with a full-blown Kickstarter campaign, all in less than 8 months of work to be able to get to market quickly.
Eume was able to capture the market due to their aggressive market pitches quickly due to its aggressive market pitches and also was able to create significant revenue due to its brand and product positioning. The revenue for the 1st year(2018-19): 3.2 Crores, the 2nd year(2019-20): 5.2 Crores, the 3rd year(2020-21): 12.9 Crores, 4th year(2021): 6.9 Crores.
The Strategy
What was our approach?
our expertise
How did we add value to the client?
Precise User Persona Mapping
Competitor Research
Multiple Concept Ideas
Product DNA
Ergonomic Features
What was the final solution and impact?
View full project
testimonials
Our clients love the results we are able to deliver
Sreejith Kumar
Tirthankar Dash
Naresh Reddy Aerra
Bhupinder Singh
As one of Marvel’s partners, we wanted to develop a range of premium products across various categories. Analogy successfully delivered on this by using their unique design methodology to give us simple, meaningful and high-quality product design and packaging. We continue to work with them closely to develop game-changing ideas without any compromise.
Hemang Budhdeo
Analogy Design offers creative services for any challenge.
Dipal Gandhi
Analogy showed great collaboration and stepped beyond to go through multiple iterations.
Anurag Shrivastava
We worked with Analogy to create a new identity and packaging design for some of our products. Our experience working with their team of talented designers was fantastic. They approached the project by understanding our requirements and setting clear strategies to help create value and showcase that in the best way possible to our customers. They understood the market and the users clearly and then worked to deliver a fresh new outlook that helped increase the value proposition of our offerings. We will definitely work with them again.
Firoz Meeran
We have been working with Analogy to develop some innovative solutions for our brand and we always get a fast response along with experienced professionals who know what they are doing. They shaped our on-ground presence and continue designing cutting-edge products and experiences for Cellairis.
Joseph Brown
Analogy helped us create a new brand look for us as well as designed an entire commercial range of solutions for global cuisines. The team worked on an iterative methodology that drove innovation. As we showcase our work globally, we were able to translate that feedback to the team at Analogy and they knew how to translate our desires into a unique range of kitchenware. We had a very diverse range which was strategically branded and designed with the primary users in mind. We have embarked on a journey and with each stage of the process, they exceeded our expectations.
Hari Rao
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Analogy has been a terrific partner for Amazon for the past 3 years. We have relied on them to help us penetrate new markets and also to keep increasing our ROI in existing offerings to our customers on the packaging of our gift cards online and corporate designs. Analogy’s team has delivered consistently and innovated at every point. So much so, that we sold out of units to sell for our Diwali gift boxes in a short period of time, an amazing achievement.
Rakshit Suri
awards
Some of the world’s foremost experts award our work for its impact
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our principles
What values drive our design process
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