Electric Hookahs for Effortless Enjoyment with ease of assembly and portability.

Our journey with Zook commenced with a definitive objective: to revolutionise the e-hookah landscape by alleviating the inherent challenges encountered by enthusiasts. Through comprehensive research and attentive listening, we pinpointed key pain points – from the unwieldy setups of traditional hookahs to their lack of portability and the time-intensive nature of their preparation process. Zook stands as a testament to pushing the boundaries of conventional leisure pursuits, ensuring that relaxation and enjoyment remain accessible and hassle-free. Armed with these insights, we set out to engineer a solution that would revolutionise the way hookah is enjoyed. By crafting a product that simplifies the hookah experience while enhancing its pleasure quotient, we've set a new standard for indulgence.

Website

N.A.

Location

Hyderabad, India

Vyasateja Rao

FOunder & CD, Analogy
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We always love a challenge and when Mr. Ananth approached us to solve key issues in how an electric hookah can achieve the same results as a traditional one without the disadvantages, we were more than happy to jump in and figure it out. Over the course of more than a year, the team has created endless iterations to get the right temperature, shape, electronics and materials to the most optimal result

Ananth Mandra

Managing Partner at Vessella Group
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Analogy Design executed excellent design and development skills. They also demonstrated seamless workflow to ensure the project's success. Their ability to provide a great working experience was impressive.

USD 2,900M

Market Value

4% CAGR

Growth over the next decade

100+

Iterations to perfection

15%-20%

Collective market share

The challenge

Why it’s so difficult

01

Streamlining the setup process for electric hookahs to enhance user convenience and experience.

01

Cumbersome setup procedures are hindering user enjoyment and adoption of electric hookahs. Users often find the assembly process time-consuming and complex, discouraging frequent use and limiting portability

02

Enhance the portability of electric hookahs to cater to the needs of modern consumers who seek convenience and mobility in their smoking experiences.

02

The lack of portability in current electric hookah designs restricts users from enjoying their hookah sessions in various settings and environments, limiting their flexibility and convenience.

03

Infuse Zook electric hookahs with unique design elements to create a distinctive brand identity, evoke emotional connections, and enhance storytelling potential.

03

Existing electric hookah designs lack personality and fail to differentiate themselves in a crowded market, resulting in limited brand recognition and consumer engagement.

The objective across the three briefs is to revolutionise the electric hookah industry by addressing key challenges and infusing the product with innovation, convenience, and personality. Making electric hookahs more user-friendly and adaptable to various environments, Evoking emotional connections, and enhances storytelling potential. By combining these efforts, the goal is to create electric hookahs that are not only easy to use and portable but also visually captivating and culturally resonant, positioning the brand as a leader in the market and appealing to a diverse range of consumers.

The Strategy

What was our approach?

our expertise
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Understanding User Preferences
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Enhancing Portability
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Creating differentiation with features
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Physical & Digital interactions
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Short Learning curve for users
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Creating a distinctive brand identity
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Brand/product preference
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Streamlining  setup process

How did we add value to the client?

A collection of images showing the process of design for the rotary evaporator

Understanding User Pain Points

Redefining Product Experiences

Multiple Concept Ideas

Overcoming Industrial shortcomings

Embedded Prototyping

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What was the final solution and impact?

View full project
2x
VALUATION
2x
VALUATION
2x
VALUATION
24%
INCREASE IN EFFICIENCY
1.5+
YEARS OF WORK
4.5/5
AVERAGE RATING
100+
CONCEPT IDEAS
3x
SPEED TO MARKET

testimonials

Our clients love the results we deliver

Firoz Meeran
MANAGING DIRECTOR, EASTERN CONDIMENTS

We worked with Analogy to create a new identity and packaging design for some of our products. Our experience working with their team of talented designers was fantastic. They approached the project by understanding our requirements and setting clear strategies to help create value and showcase that in the best way possible to our customers. They understood the market and the users clearly and then worked to deliver a fresh new outlook that helped increase the value proposition of our offerings. We will definitely work with them again.

Firoz Meeran

MANAGING DIRECTOR, EASTERN CONDIMENTS
Joseph Brown
CHIEF PRODUCT OFFICER, CELLAIRIS

We have been working with Analogy to develop some innovative solutions for our brand and we always get a fast response along with experienced professionals who know what they are doing. They shaped our on-ground presence and continue designing cutting-edge products and experiences for Cellairis.

Joseph Brown

CHIEF PRODUCT OFFICER, CELLAIRIS
Hari Rao
CHIEF R&D OFFICER, AGNISUMUKH TECHNOLOGIES

Analogy helped us create a new brand look for us as well as designed an entire commercial range of solutions for global cuisines. The team worked on an iterative methodology that drove innovation. As we showcase our work globally, we were able to translate that feedback to the team at Analogy and they knew how to translate our desires into a unique range of kitchenware. We had a very diverse range which was strategically branded and designed with the primary users in mind. We have embarked on a journey and with each stage of the process, they exceeded our expectations.

Hari Rao

CHIEF R&D OFFICER, AGNISUMUKH TECHNOLOGIES
Rakshit Suri
SR. MARKETING MANAGER, AMAZON

Analogy has been a terrific partner for Amazon for the past 3 years. We have relied on them to help us penetrate new markets and also to keep increasing our ROI in existing offerings to our customers on the packaging of our gift cards online and corporate designs. Analogy’s team has delivered consistently and innovated at every point. So much so, that we sold out of units to sell for our Diwali gift boxes in a short period of time, an amazing achievement.

Rakshit Suri

SR. MARKETING MANAGER, AMAZON
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awards

Some of the world’s foremost experts award our work for its impact

18+
awards and recognitions

our principles

What values drive our design process

Design for unexpected cleverness
Design for unexpected cleverness
 Simplicity is the hidden complexity
Simplicity is the hidden complexity
Design needs language
Design needs language
Details are the concept
Details are the concept
Design an experience, not just the product
Design an experience, not just the product
Make it look like what it does
Make it look like what it does
Design the product to perform when  not in use
Design the product to perform when  not in use
Allow the user to experience the product
Allow the user to experience the product
Design the product personality
Design the product personality

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