Consumer Goods & Electronics
The industry
What is the consumer goods & electronics industry?
market statistics
How big is the consumer goods & electronics industry?
1,046 Bn USD
In 2024, the revenue generated in the Consumer Electronics market worldwide amounted to a staggering 1,046.0 Bn USD
8.6 Bn Units
By 2028, the volume of the Consumer Electronics market is expected to hit ~9,000M units
Telephony
It is projected that the market will experience an annual growth rate of 2.99% from 2024 to 2028 (CAGR 2024-2028)
Challenges in the consumer goods & electronics industry
The consumer goods & electronics industry faces users with unpredictable tastes on the demand side, supplier-related delays or disruptions on the supply side, and production challenges occurring in the process. The high rate of technology evolution or revolution requires large investments without any guarantee of profitable returns. As a result, the big players rely on global markets to achieve economies of scale. Even these companies sometimes have to cooperate, for instance on standards, to reduce the risk of their investments.
High Level of Differentiation in a Crowded Market
Generating IP to Remain Relevant and Timeless, think Apple
Balancing Aesthetics and Functionality
Opportunities in the consumer goods & electronics industry
our approach
Designing Tomorrow's Tech: Where Innovation Meets Humanity
The consumer goods & electronics industry is a very competitive world, with manufacturers constantly racing to put out the next big thing, fast and cheap. The devices turn into bumpy rides, full of glitches and hiccups. That's the downside of this "faster, cheaper" race – quality gets tossed out the window in the pursuit of the next big thing. In a sea of grey, consumer electronic products have the highest risk of failing. At Analogy, we put a lot of emphasis on finding the right balance between form and function. We believe in harmony: design that looks amazing, feels natural in your hands, and whizzes through manufacturing and production.
Balancing aesthetics and functionality
We believe beautiful design should be as functional as it is captivating. Our team of designers and engineers makes sure every aesthetic choice enhances usability and performance while maintaining the right form-function balance.
Generating IP to remain timeless, think Apple
Our research-led process ensures we dig deep into consumer habits. This translates into designing products and experiences that create unique IP and embodies Analogy’s principle of building products that are human at core.
High level of differentiation in a crowded market
A crowded market needs products that can cut through the noise to drive early adoption and funding. We combine innovation, empathy and a bit of daring to create products that are familiar yet distinctively unique.
Solving business challenges
Creating excitement about a new product is not just a marketing function but it has to be designed from the ground up. In addition, key differentiation is important to drive early adoption and funding. For this, we put a lot of emphasis on understanding strategic business objectives to achieve a brand’s design, scaling and funding goals.
Our core offering
Our expertise lies in industrial design right from research, and ideation to colour, material and finish. A mix of design, hardware, and software is what drives experience and guides our design process. We combine cutting-edge tech with stunning design and intuitive navigation, crafting devices that do what users need but also feel amazing to use.
We build for the future
New tech is generally not designed keeping the end user in mind. It’s unnecessarily complicated, tough to understand and tougher to implement in daily life. Design humanises this aspect. We create relevant user-centric experiences through hardware and software as the key to differentiation and relevance for the time ahead.
testimonials
Our clients love working with us
Sreejith Kumar
Tirthankar Dash
Naresh Reddy Aerra
Bhupinder Singh
As one of Marvel’s partners, we wanted to develop a range of premium products across various categories. Analogy successfully delivered on this by using their unique design methodology to give us simple, meaningful and high-quality product design and packaging. We continue to work with them closely to develop game-changing ideas without any compromise.
Hemang Budhdeo
Analogy Design offers creative services for any challenge.
Dipal Gandhi
Analogy showed great collaboration and stepped beyond to go through multiple iterations.
Anurag Shrivastava
We worked with Analogy to create a new identity and packaging design for some of our products. Our experience working with their team of talented designers was fantastic. They approached the project by understanding our requirements and setting clear strategies to help create value and showcase that in the best way possible to our customers. They understood the market and the users clearly and then worked to deliver a fresh new outlook that helped increase the value proposition of our offerings. We will definitely work with them again.
Firoz Meeran
We have been working with Analogy to develop some innovative solutions for our brand and we always get a fast response along with experienced professionals who know what they are doing. They shaped our on-ground presence and continue designing cutting-edge products and experiences for Cellairis.
Joseph Brown
Analogy helped us create a new brand look for us as well as designed an entire commercial range of solutions for global cuisines. The team worked on an iterative methodology that drove innovation. As we showcase our work globally, we were able to translate that feedback to the team at Analogy and they knew how to translate our desires into a unique range of kitchenware. We had a very diverse range which was strategically branded and designed with the primary users in mind. We have embarked on a journey and with each stage of the process, they exceeded our expectations.
Hari Rao
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Analogy has been a terrific partner for Amazon for the past 3 years. We have relied on them to help us penetrate new markets and also to keep increasing our ROI in existing offerings to our customers on the packaging of our gift cards online and corporate designs. Analogy’s team has delivered consistently and innovated at every point. So much so, that we sold out of units to sell for our Diwali gift boxes in a short period of time, an amazing achievement.
Rakshit Suri
What drives our success
Prioritizing an intuitive experience with user-first principles
Creating a responsive hardware interface that complements the user experience
Focusing on compatibility and connectivity to perfectly integrate the product with other devices and systems
Designing products with ease of maintenance and repair in mind, optimizing lifespan and reducing future inconveniences
Other PROJECTS
Designing manufacturing-friendly products
Frequently Asked Questions
We are not confined to any particular domain and are receptive to working with any industry or project that effectively addresses issues and provides value to our clients and their stakeholders. We acknowledge that every project encompasses both a thinking and strategy phase, as well as an execution phase. We can execute a project successfully if we have been involved in the thinking and strategy phases. However, we may not be able to deliver much value if we are expected to execute with someone else's strategy and thinking.
Our design philosophy revolves around creating meaningful and memorable experiences for users. We believe that every object has the power to tell a story and build a connection with the user. Our focus is on designing products that not only serve their functional purpose but also evoke emotions and create lasting memories.
While we understand that experience is valuable, we also believe that it can sometimes limit creativity and innovation. As a team of designers with diverse backgrounds and expertise, we bring a fresh perspective to each project we work on. We believe that design principles and problem-solving skills are universal and can be applied across different industries. Our goal is to understand your business needs and challenges and use our skills and experience to create relevant and impactful solutions.
Our services include design for new technologies, design for niche markets, rapid prototyping and iteration, sustainable design market & User analysis, product architecture, Conceptualization, Computer Aided Design(CAD), prototyping & testing, Mechanical Engineering, Hardware & Electronics, Color, Material, Finish(CMF), Brand & Packaging Design.
Our design services help you create products that are visually appealing and memorable for a higher customer satisfaction. We also help you create products that are easy to use, efficient, and meet the needs of your target audience that can lead to increased customer satisfaction and sales. With user-centric approach being the top priority, our designs ensure that the product is functional and familiar.
Our design services help you create products that are visually appealing and memorable for a higher customer satisfaction. We also help you create products that are easy to use, efficient, and meet the needs of your target audience that can lead to increased customer satisfaction and sales. With user-centric approach being the top priority, our designs ensure that the product is functional and familiar.
We make sure our design process is transparent and is collaborative. We begin with in-depth consultations to understand a client’s business goals, product vision and co-create a plan with updates on regular milestones and feedback loops.
We understand that every project is unique. Our design solutions are tailor-made to clients’ strategic goals, brand identity and industry standing. We provide solutions that are meticulously crafted to address common industry challenges.
Yes, at Analogy we have developed our own unique process to design, which is a combination of industry-standard practices and our own frameworks. Our Design by Analogy process focuses on creating analogies to communicate sophisticated inspiration and emotion to create relation with new and fresh concepts. This type of a different thinking, beliefs, and philosophies allow us to approach mundane products with fresh and interesting perspectives, which result in stunning outcomes.
At Analogy, we certainly value the principles of design thinking and incorporate them into our design process. However, we don't limit ourselves to a rigid framework and prefer to use a combination of industry-standard practices and our own unique approach to bring fresh and innovative results. While design thinking can be helpful, we believe that creativity and flexibility are key to creating timeless products with great consumer experiences.
At Analogy, we strongly believe that the physical and digital experiences are two sides of the same coin. Industrial Design deals with designing the physical products and User Experience/User Interface (UX/UI) design deals with designing digital products. The key is to understand that both design disciplines share the same goal: to create a product that meets the needs and expectations of the user. By combining Industrial Design with UX/UI, we can create products that offer a seamless experience from the physical world to the digital world. We start by understanding the user's needs and designing the physical product accordingly. Then we create a digital interface that complements the physical design and provides a seamless experience to the user. This approach helps us create products that are not only aesthetically pleasing but also functional and intuitive.
Our expertise lies in building products out of ideas by prioritizing user needs and craft products that resonate with their emotions and experiences. We also integrate eco-friendly practices throughout the design process, minimizing environmental impact. Our client-centric process ensures we have an open communication system and work closely with clients. Our design process always embraces new technologies and implements exciting tools.
Check out some of the projects we have worked on in the consumer electronics industry: wireless charger, charging mount, power bank.
We employ constant testing procedures and adhere to strict industry standards. We also ensure that the communication between our team and the client is two-way with a circular approach to feedback. We actively seek out new technologies and methodologies to deliver high-quality design solutions.
Our commitment to innovation, research and development as a leading design studio includes leveraging AI, user research that anticipate market-trends. We actively participate in industry events to keep up-to-date with trends and partner with experts to stay ahead. Rapid prototyping, user-centered iterative processes helps us translate vision to market-ready products.
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