We are a Premier Industrial Design studio with a global footprint

in BLR | SG | usa (Coming soon)

our vision

Reinvent & re-imagine beauty in the smallest detail, joy in association & experiences in everyday life

Analogy is all about being a focused team - one that chooses to remain specialized to give priority to the most important attribute of all - A PASSION TO DESIGN. Together we are stronger; and believe that our collective freedom of thought, our drive to make a difference and our ambition are what will take us to new heights.Part of this team are holistic individuals who are designers and strategists. We exist to cater to strategic design and technology needs. We understand the dynamic landscape of innovation and are quick to latch on to global trends.

By constantly learning from our experience we bring various products, experiences and brands to life, while always trying to be better than yesterday. Being one of the best industrial design firms out there, we understand that great design isn't just about aesthetics. It's about bridging the gap between your organisation and customers. We dig deep, dive into your world, and find out the challenges that keep you up at night. Then, we put our superpower of design to use, and craft solutions that are as unique and as effective as your brand.

Holding a blue 3d printed part and measuring the wall thickness of the part with a vernier caliper.

a sketch collage of storyboarding of how the smart lamp user journey is. Shown is a hand sketching with a pen

A collection of swatches which are different shades of herringbone material and texture are shown in close up

Close up of a designers hand is shown where they are using sandpaper to shape a form prototype

An engineers hand is shown close up with a metal part and he is measuring this with a ruler.

our vision

Design meaningful solutions connected by an analogy

Our work hinges on the magic of analogies. We know that design jargon doesn't always solve real-world problems. So, we ditch the tech talk and build human bridges with creative analogies. We take those intricate design concepts and spin them into relatable stories, writing narratives that draw you in and make you a part of the journey. But analogies aren't just about making things simpler.

They're like anchors, forging a stronger bond between users and their products. We give them a familiar frame of reference, a launchpad for their journey, making sure our designs resonate on practical and personal levels. And this approach has placed us on the global map of the best industrial design studios! So, next time you see a brilliantly crafted product that feels like a warm hug from the inside out, remember: it's probably got a killer analogy associated with it.

A gif image of how the dostea chai machine was inspired by the rising sun, a hot cup of tea which resulted in the final concept analogy

our principles

Design principles that shape our work

Design for unexpected cleverness

Simplicity is the hidden complexity

Design needs language

Details are the concept

Design an experience, not just the product

Make it look like what it does

Design the product to perform when not in use

Allow the user to experience the product

Design the product personality

Young talent & experienced leaders

A junior designer looks on as a senior designer explains to him how to refine an idea

The team looks on as a mid level designer wearing a brown tshirt smiles during a design discussion

A senior designer spends time with a project manager and the engineering team to refine design details

A strong set of verified partners

A 3d printed model of a screwdriver shaped like the rocket that carried the latest chandrayaan 3 mission is shown and in the background are a bunch of sketches on post its.

shows 3d printed parts of an electric hookah

an engineer is testing a pcb board to fix it on to a blue 3d printed prototype of a magnetic car mount

No buzzwords, we do design thinking

Aligning post it ideas on a white board during a design review

Showing a cardboard prototype built for a selfie light stick phone case design

A designer taping a full scale design with a tape drawing of an exercise bicycle on a glass wall

High-impact, award-winning designs

a collage of various prestigious international awards like the red dot design award, good design award, if design award, ida design awards, ces innovation awards and the singapore design awards

A framed white picture of the good design award certificate

Our Team

A note from our founder

Vyasateja Rao

Founder & Creative Director

"Launching a design studio in India was more than a vision; it was a rebellion against the mundane. Analogy's roots aim not just to fill a gap but to craft a revolution – a testament to India's limitless potential in shaping the future of design."