We build products that are
Our services
Take your product idea to reality
Industrial Design
We turn your ideas into game-changing products. Whether it’s assisting visionaries with execution, or turning a basic concept into a product ready for manufacturing. We tackle everyday problems to create thoughtful, scalable and high-impact products.
Services
Interaction Design
We build tailored experiences for products that blend with life beyond a screen. Forget conventional apps, imagine refrigerators syncing groceries with your meal plan i.e technology fading into the background and the product becoming an extension of oneself.
Services
.webp)
Design Integration
We help companies streamline their industrial processes by aligning design and manufacturing. We ensure you don't get stuck in the design-to-production maze. Our team simplifies the tooling process and DFM techniques that get products out on schedule.
Services
Packaging Design
We create packaging that does more than just hold products - by building stories around products that are an extension of your brand. We use intriguing textures and crisp design elements that are practical, appealing, sustainable and protective.
Services
.png)
Our Process
How we do it
We don't just brainstorm and build, we think in outcomes. It's a creative loop where research, creation, and development spin together, constantly feeding each other. This means our ideas aren't just clever, they're made to drive.
discover
define
design
develop
deliver
What exactly is the problem
Learn about the users, their needs and the problem space in detail.
We're all about understanding the lay of the land before diving in. That means getting clear on the brief and scoping out the research landscape. We then go back to the source – primary and secondary data – to pinpoint the problem's core and identify those pain points.
How to solve the problem
Gather insights from the research to identify opportunities and possible solution areas.
Here, we turn messy research into crystal-clear design directions. We dig through the data, group things together that make sense, and bam! Out pops a roadmap for solving your problem, plain and simple.
Ideating solutions to solve the problem
Dig through research to find nuggets of opportunity and the paths to fix things.
Then, we group these insights into themes and clusters, which become our roadmap to clear and catchy design directions. By the end of the "discovery phase", everyone is on the same page about the problem, and we're ready to create a strategic solution that's going to bring the idea from definition to design.
Explore ideas to develop
Analyse ideas and develop tangible solutions.
At this point, we test out our solutions, see what clicks, and add the finishing touches to turn them into real prototypes. It's all about learning as we go, tweaking based on feedback, and making sure our creations work.
Optimising the solution for delivery
Laser-focus validation to ensure the product can handle market uncertainties.
Scalability, performance, and readiness? Check. We believe in smooth handoffs. That's why, before delivery, we equip you with the deliverables, comprehensive documentation and helpful resources.
testimonials
Our clients love working with us
Sreejith Kumar
Tirthankar Dash
Naresh Reddy Aerra
Bhupinder Singh
As one of Marvel’s partners, we wanted to develop a range of premium products across various categories. Analogy successfully delivered on this by using their unique design methodology to give us simple, meaningful and high-quality product design and packaging. We continue to work with them closely to develop game-changing ideas without any compromise.
Hemang Budhdeo
Analogy Design offers creative services for any challenge.
Dipal Gandhi
Analogy showed great collaboration and stepped beyond to go through multiple iterations.
Anurag Shrivastava
We worked with Analogy to create a new identity and packaging design for some of our products. Our experience working with their team of talented designers was fantastic. They approached the project by understanding our requirements and setting clear strategies to help create value and showcase that in the best way possible to our customers. They understood the market and the users clearly and then worked to deliver a fresh new outlook that helped increase the value proposition of our offerings. We will definitely work with them again.
Firoz Meeran
We have been working with Analogy to develop some innovative solutions for our brand and we always get a fast response along with experienced professionals who know what they are doing. They shaped our on-ground presence and continue designing cutting-edge products and experiences for Cellairis.
Joseph Brown
Analogy helped us create a new brand look for us as well as designed an entire commercial range of solutions for global cuisines. The team worked on an iterative methodology that drove innovation. As we showcase our work globally, we were able to translate that feedback to the team at Analogy and they knew how to translate our desires into a unique range of kitchenware. We had a very diverse range which was strategically branded and designed with the primary users in mind. We have embarked on a journey and with each stage of the process, they exceeded our expectations.
Hari Rao
.png)
Analogy has been a terrific partner for Amazon for the past 3 years. We have relied on them to help us penetrate new markets and also to keep increasing our ROI in existing offerings to our customers on the packaging of our gift cards online and corporate designs. Analogy’s team has delivered consistently and innovated at every point. So much so, that we sold out of units to sell for our Diwali gift boxes in a short period of time, an amazing achievement.
Rakshit Suri
Let’s be friends!
join our discord communityFrequently Asked Questions
We appreciate your enthusiasm and creativity and we work closely with our clients educating them on the pitfalls of product development as its quite a complicated and cost intensive exercise, our core strength lies in taking your idea and vision to the next level by making it not only manufacturable, but desirable and unique considering every aspect of the product development process. You can book a call here to understand how this will benefit if you decide to move ahead with this process.evelopment as it’s quite a complicated and cost intensive exercise. Our core strength lies in taking your idea and vision to the next level by making it not only manufacturable, but desirable and unique considering every aspect of the product development process. You can book a call here to understand how this will benefit if you decide to move ahead with this process.
Prototyping is an integral part of every design process. It allows us to quickly test and iterate on our ideas, validate assumptions, and identify potential issues before investing too much time and resources into a final product. We often create rough, low-fidelity prototypes using materials like paper, cardboard, or even duct tape to get a better understanding of how a product might function in the real world. This helps us to refine our designs and create a final product that meets the needs of our clients and their users before jumping into manufacturing
Usually all of our work is handed off to the client with full IP Transfer once we have a full successful payment as agreed. If the remuneration and scope involves creating IP around tech and new product features, we collaborate with our clients to ascertain their preferences. If we have made a substantial investment in developing the technology or design, we co-own the IP with them. However, if the client is not interested in either the technology or the design, we own the IP and license it to the client for usage.
India is not an outsourcing destination but a talent hub where you have a huge mix of individuals working on some extremely complex tech and design work. Our team comprises highly experienced professionals with a global outlook, having worked with innovative companies worldwide. We have a deep understanding of products and ecosystems and have been helping clients innovate and avoid costly mistakes for the past 15 years. Therefore, we believe that our design services stand out from the typical outsourcing model and provide unique value to our clients.u decide to move ahead with this process.
We understand that you might have options to work with design studios in your location, but we believe that our global exposure, deep understanding of different cultures, rich experience working with top brands in the world, and our extensive network of partners and vendors add a ton of value. Our diverse team and approach give us an edge over traditional design studios and we are committed to delivering something unique and differentiated. Who wouldn't want that?
Awards are not just for designers, they are super essential to clients as well. In today's competitive industries and sectors, where most products look and behave similarly, consumers have a hard time choosing a clear winner. Awards from leaders in the industry are a clear sign of the trends being on track and also the product being a differentiator in the marketplace. Furthermore, design teams that win awards and recognition tend to be motivated and driven. As a client, you would want this type of winning combination on your project.roduct development process. You can book a call here to understand how this will benefit if you decide to move ahead with this process.
If you would like to receive a price quote for your project, please fill the form here and send us a message and we will be happy to provide you with a range after we conduct a few discovery calls with you or your team.
At Analogy, we typically do not bill projects by the hour or by the number of resources at the start. Instead, we work on value-based pricing which involves fixed pricing models, retainers for long-term projects, and equity in the case of startups as the three main pricing models. However, for projects that extend beyond the prototyping phase and involve manufacturing and delivery, hourly/resource-based pricing may make sense. We also ensure that no client project is run by interns or junior designers.
Taking an idea from concept to product within a tight timeframe of 180 days requires careful planning, efficient execution, and effective collaboration. Firstly, it's crucial to streamline the ideation process by clearly defining the problem your product aims to solve and identifying its target audience. Next, prioritize features based on user needs and market demand to create a minimum viable product (MVP) that can be developed and launched quickly. Leveraging rapid prototyping techniques, such as wireframing and mockups, enables you to iterate on design concepts swiftly and gather feedback from stakeholders and potential users. Additionally, utilizing agile project management methodologies allows for iterative development cycles, enabling you to adapt to changing requirements and optimize the product development process. Lastly, fostering open communication and cross-functional collaboration among team members and stakeholders is key to overcoming obstacles and driving progress efficiently. By following these steps and maintaining a focus on speed and agility, you can transform your idea into a viable product within the 180-day timeframe.e. Our core strength lies in taking your idea and vision to the next level by making it not only manufacturable, but desirable and unique considering every aspect of the product development process. You can book a call here to understand how this will benefit if you decide to move ahead with this process.
We appreciate your enthusiasm and creativity and we work closely with our clients educating them on the pitfalls of product development as it’s quite a complicated and cost intensive exercise. Our core strength lies in taking your idea and vision to the next level by making it not only manufacturable, but desirable and unique considering every aspect of the product development process. You can book a call here to understand how this will benefit if you decide to move ahead with this process.
India is not an outsourcing destination but a talent hub where you have a huge mix of individuals working on some extremely complex tech and design work. Our team comprises highly experienced professionals with a global outlook, having worked with innovative companies worldwide. We have a deep understanding of products and ecosystems and have been helping clients innovate and avoid costly mistakes for the past 15 years. Therefore, we believe that our design services stand out from the typical outsourcing model and provide unique value to our clients.u decide to move ahead with this process.
At Analogy, we understand that designing a product is only part of the process. We also ensure that the design can be effectively produced through a process called Design for Manufacturing (DFM). We work closely with our manufacturing partners to identify and address any potential issues that may arise during the production process. It depends on the individual clients appetite to move ahead with the necessary due diligence to be done for manufacturing working with us.
We are not confined to any particular industry and are receptive to working with any problem or project that effectively addresses issues and provides value to our clients and their stakeholders. We acknowledge that every project encompasses both a thinking and strategy phase, as well as an execution phase. We can execute a project successfully if we have been involved in the thinking and strategy phases. However, we may not be able to deliver much value if we are expected to execute with someone else's strategy and thinking.
We have been working with clients globally for the past 8 years and have developed a streamlined process for communication and project management. Our team uses various digital tools and platforms to ensure seamless collaboration with clients regardless of their location. We have regular check-ins and calls to discuss project updates and ensure everyone is on the same page. Additionally, we have real-time project management tools in place that allow our clients to track progress and provide feedback throughout the project.
We have been working with clients globally for the past 8 years and have developed a streamlined process for communication and project maUnfortunately, we don't create deliverables without running them through our design frameworks. These frameworks are essential to maintain the quality of our work and the quality of ideas we present to our clients. By breaking down the process into just sketches or ideas, we would not be doing justice to the design process management. Our team uses various digital tools and platforms to ensure seamless collaboration with clients regardless of their location. We have regular check-ins and calls to discuss project updates and ensure everyone is on the same page. Additionally, we have real-time project management tools in place that allow our clients to track progress and provide feedback throughout the project.
We charge in USD because we work with clients from all around the world, and it helps us maintain a consistent pricing structure. This allows us to provide a fair charge to all of our clients and avoid dealing with fluctuations in currency exchange rates. Additionally, many of our advanced tech projects require resources from multiple countries, so using USD makes more sense for our global operations.
