How Panasonic launched a successful app to increase user retention & learning curve
Panasonic develops, produces, sells and services a range of electric and electronic products. Panasonic's product portfolio includes room air-conditioners, TVs, fixed-phones, digital cameras, video equipment, home audio equipment, rice cookers, lamps, wiring devices, air-conditioning equipment, air purifiers and bicycles. It also offers electronic components, mounting machines, welding equipment, PCs and tablets, projectors, batteries, electric motors, electronic components, electronic materials, semiconductors and LCD panels. It provides consumer, logistics, automotive, aviation, entertainment, manufacturing and housing solutions, among others. The company manages and operates facilities, and research and development centres in Japan, Asia, the Americas, and Europe.
Joel D’Silva
It was an honor to design for Panasonic India. When I sat down with Mr. Manish Misra, Chief Innovation Officer and Mr. Anurag Shrivastava, Group Head at Panasonic, I was excited by the challenge they threw at us. Being a team that loves taking up new projects and completing work at a record time, I was genuinely excited to work with a world-class team of developers & strategists.
Anurag Shrivastava
We were impressed by their depth of user centric approach for blending designs for digital and physical aspect of the product. Analogy showed great collaboration and stepped beyond to go through multiple iterations to fine tune the UX/UI for mobile app journeys to bring in a world class experience.
6.4 M Units
$5.88 B
5 Lakh+
Avg 4.5
The challenge
Why it’s so difficult
Build an interactive application that can be a home screen for all IoT products in the Panasonic platform.
How can we create a universal design language for so many products in the same app?
More than 10 product platforms wit different functionalities and different personas of users needed to be accommodated within a single application, so the color choices, graphic interfaces, symbolism and the UI elements had to be unique but fit all of these.
Create an app that can help users learn about smart IoT products and how to use them.
How can we help the user reduce the learning curve when it comes to understanding and adapting to new tech?
The average Indian consumer is largely unaware of smart devices, their features and how to diagnose and troubleshoot complicated technical problems. This meant that we had to find a way to upskill them without having to run a tutorial.
Convert passive users into active users with various new functions.
How do we ensure users are active on the platform, what are their main motivations and desires?
We had to figure out how to create features within the app which were very closely connected to core Indian behaviours. This meant we had to analyse and study graphical likes, and dislikes and create interactive elements that could remind them of known functions.
The IoT market in India is forecasted to reach USD 15 billion by 2020, with more families adopting new technologies and the need to upgrade their lifestyles. This massive shift needed an understanding of the needs and wants of these consumers, bringing in a familiar design language that's suited to Indian households.
What was our approach?
our expertise
How did we add value to the client?
Understanding User Pain Points
A Flexible UI Ecosystem
Multiple Concept Ideas
Ease of Access
Reduction of User Learning
What was the final solution and impact?
View full project
testimonials
Our clients love the results we are able to deliver
Sreejith Kumar
Tirthankar Dash
Naresh Reddy Aerra
Bhupinder Singh
As one of Marvel’s partners, we wanted to develop a range of premium products across various categories. Analogy successfully delivered on this by using their unique design methodology to give us simple, meaningful and high-quality product design and packaging. We continue to work with them closely to develop game-changing ideas without any compromise.
Hemang Budhdeo
Analogy Design offers creative services for any challenge.
Dipal Gandhi
Analogy showed great collaboration and stepped beyond to go through multiple iterations.
Anurag Shrivastava
We worked with Analogy to create a new identity and packaging design for some of our products. Our experience working with their team of talented designers was fantastic. They approached the project by understanding our requirements and setting clear strategies to help create value and showcase that in the best way possible to our customers. They understood the market and the users clearly and then worked to deliver a fresh new outlook that helped increase the value proposition of our offerings. We will definitely work with them again.
Firoz Meeran
We have been working with Analogy to develop some innovative solutions for our brand and we always get a fast response along with experienced professionals who know what they are doing. They shaped our on-ground presence and continue designing cutting-edge products and experiences for Cellairis.
Joseph Brown
Analogy helped us create a new brand look for us as well as designed an entire commercial range of solutions for global cuisines. The team worked on an iterative methodology that drove innovation. As we showcase our work globally, we were able to translate that feedback to the team at Analogy and they knew how to translate our desires into a unique range of kitchenware. We had a very diverse range which was strategically branded and designed with the primary users in mind. We have embarked on a journey and with each stage of the process, they exceeded our expectations.
Hari Rao
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Analogy has been a terrific partner for Amazon for the past 3 years. We have relied on them to help us penetrate new markets and also to keep increasing our ROI in existing offerings to our customers on the packaging of our gift cards online and corporate designs. Analogy’s team has delivered consistently and innovated at every point. So much so, that we sold out of units to sell for our Diwali gift boxes in a short period of time, an amazing achievement.
Rakshit Suri
awards
Some of the world’s foremost experts award our work for its impact
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our principles
What values drive our design process
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