Creating a range of smart products for Wildcraft’s core demographic
Wildcraft is an Indian outdoor gear, multi-terrain footwear, clothing and travel accessories company with its headquarters in Bangalore. The company's products are sold in over 200 exclusive stores and 5,000 multi-branded stores in India and abroad. Our collaboration with Wildcraft revealed the main hurdles in launching their smart products. Our strategy was straightforward: bridge the gap between technology and user-driven features seamlessly integrating into their lifestyle, addressing their needs and behaviours from the start.
![](https://cdn.prod.website-files.com/659bd1a0b155f3f41accac6f/65f8240d247b425fc643094c_01.webp)
Vyasateja Rao
It was such a refreshing project to be able to look into the future of what accessories a brand needs. Working with a stellar team at wildcraft, i have never seen a team that is more cohesive in leadership and vision than the team that is headed up by Mr. Bhupinder Singh. I really enjoyed the creative freedom and autonomy we were given and that results shows in the overall deliverables and tech we were able to integrate.
![](https://cdn.prod.website-files.com/659bd1a0b155f3f41accac6f/6613b168597f58a796445646_03.webp)
Bhupinder Singh
We were impressed with how easy it was to work with the team at Analogy. At short notice, they understood our needs and developed a range of smart products which performed as promised.They pulled off some really great work in a short amount of time, while not losing sight of the need for a superb, modern range of connected smart products.
![](https://cdn.prod.website-files.com/659bd1a0b155f3f41accac6f/6613b167e5b29ed878a1143f_02.webp)
$26 B
5.8% CAGR
10+
$**M Funds
The challenge
Why it’s so difficult
Integrating technology that resonated with the Indian market's cultural and lifestyle preferences.
How can we culturally integrate technology into smart backpack design for the Indian market?
This challenge was particularly daunting because it required a deep understanding of Indian culture, lifestyle habits, and technological adoption patterns. Additionally, balancing functionality with cultural relevance without compromising either aspect posed a significant design conundrum.
Ensuring Optimal Shock Absorption Without Sacrificing Aesthetic appeal, since Wildcraft's brand ethos emphasizes both functionality and sleek style.
What design methods achieve both effective shock absorption and sleek aesthetics in smart backpacks?
Balancing the need for robust protection with the desire for a streamlined and visually appealing exterior required innovative engineering solutions and meticulous attention to detail. Furthermore, ensuring that the shock absorption system did not add unnecessary bulk or weight to the backpack posed additional challenges in terms of design optimization and material selection.
Wildcraft's smart backpack aimed to offer intuitive and user-friendly interactions, allowing consumers to effortlessly engage with the technological features incorporated into the product.
How can we optimize user interactions for intuitive engagement with smart backpack technology?
Integrating the necessary sensors, buttons, and interface elements required careful consideration of placement, ergonomics, and feedback mechanisms. Additionally, conducting thorough user testing and iteration cycles to refine the interaction experience added to the complexity and time investment required to overcome this challenge.
Addressing these design challenges not only ensures product functionality but also resonates with users' cultural contexts, aesthetics, and interaction preferences. By understanding the intricacies of a given market and integrating technology accordingly, we enhance user experience and market acceptance. Seamless user interactions foster intuitive engagement, increasing user satisfaction and loyalty. Ultimately, these considerations are pivotal in crafting successful products tailored to meet the evolving needs of a modern consumer.
The Strategy
![](https://cdn.prod.website-files.com/659bd1a0b155f3f41accac6f/6613b2b340501152d7e24359_04.webp)
What was our approach?
our expertiseHow did we add value to the client?
What was the final solution and impact?
View full project![](https://cdn.prod.website-files.com/659bd1a0b155f3f41accac6f/6613b1682db4c04150833f73_05.webp)
![](https://cdn.prod.website-files.com/659bd1a0b155f3f41accac6f/6613b167f90f64ce3bc824c5_06.webp)
![](https://cdn.prod.website-files.com/659bd1a0b155f3f41accac6f/6613b16781c3fdd20b0e5b13_07.webp)
![](https://cdn.prod.website-files.com/659bd1a0b155f3f41accac6f/6613b185314a52787368bd80_08.webp)
![](https://cdn.prod.website-files.com/659bd1a0b155f3f41accac6f/6613b16832208cfe120ee87a_09.webp)
![](https://cdn.prod.website-files.com/659bd1a0b155f3f41accac6f/6613b16869cf946eb742ca2e_10.webp)
![](https://cdn.prod.website-files.com/659bd1a0b155f3f41accac6f/6613b1674baf684ba55425b1_11.webp)
![](https://cdn.prod.website-files.com/659bd1a0b155f3f41accac6f/6613b166ecc9cd31228d8ce0_12.webp)
![](https://cdn.prod.website-files.com/659bd1a0b155f3f41accac6f/6613b16673d1ed6b71cb95c5_13.webp)
![](https://cdn.prod.website-files.com/659bd1a0b155f3f41accac6f/6613b4496785c7621da1b45a_16.webp)
testimonials
Our clients love the results we deliver
our principles
What values drive our design process
![Design for unexpected cleverness](https://cdn.prod.website-files.com/659bd1a0b155f3f41accac6f/65ebedc52fb53219739a59d9_Design%20for%20unexpected%20cleverness.webp)
![Simplicity is the hidden complexity](https://cdn.prod.website-files.com/659bd1a0b155f3f41accac6f/65ebedc50e99fefe8766a7d3_Simplicity%20is%20the%20hidden%20complexity.webp)
![Design needs language](https://cdn.prod.website-files.com/659bd1a0b155f3f41accac6f/65ebedc574cbf919bbc0d8ba_Design%20needs%20language.webp)
![Details are the concept](https://cdn.prod.website-files.com/659bd1a0b155f3f41accac6f/65ebedc512918256d918bc28_Details%20are%20the%20concept.webp)
![Design an experience, not just the product](https://cdn.prod.website-files.com/659bd1a0b155f3f41accac6f/65ebedc59fc017a651f68784_Design%20the%20experience%20not%20just%20the%20product.webp)
![Make it look like what it does](https://cdn.prod.website-files.com/659bd1a0b155f3f41accac6f/65ebedc5764b483adef26501_Make%20it%20look%20like%20what%20it%20does.webp)
![Design the product to perform when not in use](https://cdn.prod.website-files.com/659bd1a0b155f3f41accac6f/65ebedc5dbaa9daa1a502c15_Design%20the%20product%20to%20perform%20when%20not%20in%20use.webp)
![Allow the user to experience the product](https://cdn.prod.website-files.com/659bd1a0b155f3f41accac6f/65ebedc51c654131b70a58d7_Allow%20the%20user%20to%20experience%20the%20product.webp)
![Design the product personality](https://cdn.prod.website-files.com/659bd1a0b155f3f41accac6f/65ebedc516fe1cf1dfb60790_Design%20the%20product%20personality.webp)