Designing Smart Backpacks for Wildcraft’s Genz users
Wildcraft is an Indian outdoor gear, multi-terrain footwear, clothing and travel accessories company with its headquarters in Bangalore. The company's products are sold in over 200 exclusive stores and 5,000 multi-branded stores in India and abroad. Our collaboration with Wildcraft revealed the main hurdles in launching their smart products. Our strategy was straightforward: bridge the gap between technology and user-driven features seamlessly integrating into their lifestyle, addressing their needs and behaviours from the start.
Vyasateja Rao
It was such a refreshing project to be able to look into the future of what accessories a brand needs. Working with a stellar team at wildcraft, i have never seen a team that is more cohesive in leadership and vision than the team that is headed up by Mr. Bhupinder Singh. I really enjoyed the creative freedom and autonomy we were given and that results shows in the overall deliverables and tech we were able to integrate.
Bhupinder Singh
We were impressed with how easy it was to work with the team at Analogy. At short notice, they understood our needs and developed a range of smart products which performed as promised.They pulled off some really great work in a short amount of time, while not losing sight of the need for a superb, modern range of connected smart products.
$26 B
5.8% CAGR
10+
$**M Funds
The challenge
Why it’s so difficult
Integrating technology that resonated with the Indian market's cultural and lifestyle preferences.
How can we culturally integrate technology into smart backpack design for the Indian market?
This challenge was particularly daunting because it required a deep understanding of Indian culture, lifestyle habits, and technological adoption patterns. Additionally, balancing functionality with cultural relevance without compromising either aspect posed a significant design conundrum.
Ensuring Optimal Shock Absorption Without Sacrificing Aesthetic appeal, since Wildcraft's brand ethos emphasizes both functionality and sleek style.
What design methods achieve both effective shock absorption and sleek aesthetics in smart backpacks?
Balancing the need for robust protection with the desire for a streamlined and visually appealing exterior required innovative engineering solutions and meticulous attention to detail. Furthermore, ensuring that the shock absorption system did not add unnecessary bulk or weight to the backpack posed additional challenges in terms of design optimization and material selection.
Wildcraft's smart backpack aimed to offer intuitive and user-friendly interactions, allowing consumers to effortlessly engage with the technological features incorporated into the product.
How can we optimize user interactions for intuitive engagement with smart backpack technology?
Integrating the necessary sensors, buttons, and interface elements required careful consideration of placement, ergonomics, and feedback mechanisms. Additionally, conducting thorough user testing and iteration cycles to refine the interaction experience added to the complexity and time investment required to overcome this challenge.
Addressing these design challenges not only ensures product functionality but also resonates with users' cultural contexts, aesthetics, and interaction preferences. By understanding the intricacies of a given market and integrating technology accordingly, we enhance user experience and market acceptance. Seamless user interactions foster intuitive engagement, increasing user satisfaction and loyalty. Ultimately, these considerations are pivotal in crafting successful products tailored to meet the evolving needs of a modern consumer.
The Strategy
What was our approach?
our expertise
How did we add value to the client?
Precise User Persona mapping
Competitor Research
Multiple Concept Ideas
Product DNA
Features and details
Product Experience
What was the final solution and impact?
View full project
testimonials
Our clients love the results we deliver
Sreejith Kumar
Tirthankar Dash
Naresh Reddy Aerra
Bhupinder Singh
As one of Marvel’s partners, we wanted to develop a range of premium products across various categories. Analogy successfully delivered on this by using their unique design methodology to give us simple, meaningful and high-quality product design and packaging. We continue to work with them closely to develop game-changing ideas without any compromise.
Hemang Budhdeo
Analogy Design offers creative services for any challenge.
Dipal Gandhi
Analogy showed great collaboration and stepped beyond to go through multiple iterations.
Anurag Shrivastava
We worked with Analogy to create a new identity and packaging design for some of our products. Our experience working with their team of talented designers was fantastic. They approached the project by understanding our requirements and setting clear strategies to help create value and showcase that in the best way possible to our customers. They understood the market and the users clearly and then worked to deliver a fresh new outlook that helped increase the value proposition of our offerings. We will definitely work with them again.
Firoz Meeran
We have been working with Analogy to develop some innovative solutions for our brand and we always get a fast response along with experienced professionals who know what they are doing. They shaped our on-ground presence and continue designing cutting-edge products and experiences for Cellairis.
Joseph Brown
Analogy helped us create a new brand look for us as well as designed an entire commercial range of solutions for global cuisines. The team worked on an iterative methodology that drove innovation. As we showcase our work globally, we were able to translate that feedback to the team at Analogy and they knew how to translate our desires into a unique range of kitchenware. We had a very diverse range which was strategically branded and designed with the primary users in mind. We have embarked on a journey and with each stage of the process, they exceeded our expectations.
Hari Rao
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Analogy has been a terrific partner for Amazon for the past 3 years. We have relied on them to help us penetrate new markets and also to keep increasing our ROI in existing offerings to our customers on the packaging of our gift cards online and corporate designs. Analogy’s team has delivered consistently and innovated at every point. So much so, that we sold out of units to sell for our Diwali gift boxes in a short period of time, an amazing achievement.
Rakshit Suri
awards
Some of the world’s foremost experts award our work for its impact
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our principles
What values drive our design process
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