How we created a new car mount to reduce cost & repetitive tasks
Cellairis is a world wide leader in wireless accessories and is the world’s largest franchised wireless accessory company. Based out of Alpharetta, Georgia they began over a decade ago as a single-stand worldwide store to provide the public with innovative and fashion-forward cases and accessories for cell phones and tablets. Since then their reputable franchise has grown exponentially with expanded services in on-site device repair. Cellairis has become a name that customers across the nation trust when it comes to fast and affordable repairs for their cell phones, tablets and computers. Their locations inside malls, retail outlets and Walmart stores allow convenient access to top quality repairs.
Vyasateja Rao
I have always been extremely impressed with the way Cellairis has grown and has continuously innovated to create products that fit their user needs. I am glad we were able to work so closely with the team at Cellairis and drive true value and innovation in terms of products that not only were unique and differentiated but drove a ton of value in terms of market fit and cost savings.
Joseph Brown
My challenge with this project was that we were trying to create a new category of products that had very custom requirements and some that we were unable to comprehend from a user perspective. This coupled with the complexity of multiple devices that had to fit on one single mount, to reduce repeat tasks and ergonomic fatigue along with carefully looking at a cost effective manufacture able design.
24.3 M/day
6.2 B/Year
75-125
375-625
The challenge
Why it’s so difficult
At least 5 interactions happen each time a delivery exec stops to deliver a package.
How can we think of reducing the user-product interactions to bring down repetitive tasks and ergonomic difficulties?
The number of tablets and devices used ranged from iPads to Samsung S380. They were smaller-sized mini tabs, light or rugged that had to be mapped to create uniformity.
Takes off tablet 20-25 times a day, opens and shuts door with tablet and package in hand.
How can we help the user and mount the tablet on the stand without fiddling with multiple locks and levers?
There were multiple levers and adjustments to be made every time a tablet had to be removed from the mount for signature increasing the number of interactions. This meant the device had to be easy to use.
Docking is bad when it's on a bad road, wires tangle and prevent easy delivery.
How do we ensure a secure fit of the stand to the dashboard and tablet to the stand?
Most mounts were using generic suction cups that made them easily detach or fall during delivery or due to the heavy-duty cases and protection. Charging was another issue with wires.
In today’s ever-changing market, electronics need a design upgrade. The idea is to build thoughtful products but make it unique when you think the idea already exists in the world. For an entrepreneur visualising and trying to bring to life a never-ending set of ideas, scaling that simple idea to a mass-produced product might be the start of the journey. But, standing out in an already stagnated market means taking product development to the next level, incorporating capable design and product development experts to listen to one’s idea. Also, to use their extensive experience creating award-winning and high sales generating products in the real world. Everything building up to this - designing electronics that work with us, not against us.
What was our approach?
our expertise
How did we add value to the client?
Understanding User Pain Points
Careful Cost Consideration
Multiple Concept Ideas
Ease of Access
Reduction of Multiple Tooling
What was the final solution and impact?
View full project
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testimonials
Our clients love the results we deliver
Sreejith Kumar
Tirthankar Dash
Naresh Reddy Aerra
Bhupinder Singh
As one of Marvel’s partners, we wanted to develop a range of premium products across various categories. Analogy successfully delivered on this by using their unique design methodology to give us simple, meaningful and high-quality product design and packaging. We continue to work with them closely to develop game-changing ideas without any compromise.
Hemang Budhdeo
Analogy Design offers creative services for any challenge.
Dipal Gandhi
Analogy showed great collaboration and stepped beyond to go through multiple iterations.
Anurag Shrivastava
We worked with Analogy to create a new identity and packaging design for some of our products. Our experience working with their team of talented designers was fantastic. They approached the project by understanding our requirements and setting clear strategies to help create value and showcase that in the best way possible to our customers. They understood the market and the users clearly and then worked to deliver a fresh new outlook that helped increase the value proposition of our offerings. We will definitely work with them again.
Firoz Meeran
We have been working with Analogy to develop some innovative solutions for our brand and we always get a fast response along with experienced professionals who know what they are doing. They shaped our on-ground presence and continue designing cutting-edge products and experiences for Cellairis.
Joseph Brown
Analogy helped us create a new brand look for us as well as designed an entire commercial range of solutions for global cuisines. The team worked on an iterative methodology that drove innovation. As we showcase our work globally, we were able to translate that feedback to the team at Analogy and they knew how to translate our desires into a unique range of kitchenware. We had a very diverse range which was strategically branded and designed with the primary users in mind. We have embarked on a journey and with each stage of the process, they exceeded our expectations.
Hari Rao
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Analogy has been a terrific partner for Amazon for the past 3 years. We have relied on them to help us penetrate new markets and also to keep increasing our ROI in existing offerings to our customers on the packaging of our gift cards online and corporate designs. Analogy’s team has delivered consistently and innovated at every point. So much so, that we sold out of units to sell for our Diwali gift boxes in a short period of time, an amazing achievement.
Rakshit Suri
awards
Some of the world’s foremost experts award our work for its impact
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our principles
What values drive our design process
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