Camera powered workout app

The Brief

How we help people become insane fit and make workout app's more engaging through AR

This content is the property of Insane.ai and any unauthorized distribution or publication is strictly prohibited. Insane.ai has provided explicit approval for showcasing this work as part of their trusted relationship with Analogy

Services

Design Language
Brand Design
Concept Generation
Product Architecture
Visualization
UI Design
UX Design

Year

2020 – 2021

Download the App

Introducing

Revolutionizing Fitness with Augmented Reality

Combining your front camera with AI-powered motion tracking, Insane makes home workouts engaging and immersive. By tracking essential movement points of your body, the app measures your performance in each rep and gives you instant feedback – keeping both your mind and body engrossed throughout.

Gamified AR for Insane fit: Our Approach to Insane AI's User Experience

Insane AI aims to revolutionize indoor workouts by incorporating social fitness and gamified augmented reality experiences, making fitness more interactive and engaging. Our team was enlisted to bring this vision to reality, by developing a brand-forward approach to the overall user experience.

Interaction Design Requirements Gathering

Analysing The Product

After developing a brand-forward approach to the user experience of Insane AI’s gamified AR fitness product, it is important to analyze its effectiveness. By conducting thorough product analysis, we can identify areas of improvement and ensure that the product meets the needs of its target audience.

Design Strategy

Developing A Brand-First Approach To UX

Our approach to the project was to prioritize the brand’s values and ensure that they were reflected in the design of the product. We developed a brand-first approach that focused on how these values could be translated into the product’s design systems, with the aim of scaling the product effectively.

We paid close attention to each visual element of the application, ensuring that they communicated the brand’s values effectively. We believe that a strong visual language is essential in creating a product that resonates with the target audience and helps to build brand recognition.

Interaction Architecture

Understanding The User

In order to create a gamified AR fitness product that is truly engaging and effective for its target audience, it is crucial to understand the user. Analogy recognized the importance of this and took a user-centred approach to the development of Insane AI’s product.

Interaction Design Research

Integrating Business Goals With User Goals

When developing a product, it’s important to balance the business goals with the user goals. At Insane AI, our team recognized the importance of integrating these two goals to create a product that would be both engaging for the user and successful for the business.

By integrating the business goals with the user goals, we were able to create a product that provided an engaging and effective fitness experience while also meeting the needs of the business. This helped to ensure the product’s success in the market and build a loyal customer base that resonated with the brand’s values and mission.

Interaction Design Personas

Modelling User Personas

We modeled these user personas to ensure that the product’s design and features aligned with the needs and preferences of the target audience. This helped us to create a product that would be engaging and effective for its users, and resonated with their goals and motivations.

Interaction Design Feature Mapping

Bulls Eye Mapping

Using the persona models, we were able to identify which features were most important to the target audience. This helped us narrow down the feature sets to ensure that the product met the needs and preferences of its users.

Brand Identity Design

Discovering the Brand Identity

We were able to create a product that effectively communicated the brand’s message and values. This helped to build brand recognition and loyalty and established the product as a leader in the gamified AR fitness market.

Branding Style Scapes

Setting the Brand Style

we were able to create a consistent user experience that resonated with the brand’s values and message. This helped to build brand recognition and loyalty, and established the product as a leader in the gamified AR fitness market.

Brand Guidelines

Developing the branding guidelines

We developed guidelines provided clear and concise rules for the use of brand elements, including the logo, typography, colors, and imagery.

Brand Assets

Creating scalable brand assets

AI, we recognized the importance of creating scalable brand assets that could be easily adapted and reused across various touchpoints. We developed a set of brand assets that were flexible and adaptable to different contexts and applications.

UX Design

Wireframing Interactions

One important part of this process is conducting in-depth iterations, where each screen is broken down into rough digital wireframes. Through these iterations, designers and clients can work together to solve each user and business problem.

This collaborative approach ensures that the final design meets both the client’s business goals and the user’s needs. It also allows for continuous refinement and improvement throughout the design process

Defining Features

Focusing On What works

By understanding how the client’s business functions within the competitive landscape, we optimized the product’s features for maximum impact on their business goals. This collaborative approach ensures a product that is useful, relevant to the target audience, and competitive in the market.

Interaction Design

Developing the interaction Design Framework

The basic principles of interaction design were developed to serve as the building blocks for the UI design features. These principles formed the foundation for creating a cohesive and user-friendly design.

By establishing a clear set of interaction design principles, we ensured that the product would be intuitive and easy to use, while also meeting the needs of the end-users. These principles guided the design decisions and enabled us to create a UI that was visually appealing, functional, and aligned with the client’s objectives.

Design Systems

Scalable Design Elements

We developed a scalable design system that incorporates the logo and relatable nomenclature to signify user progress and encourage achievement. This visual language is aligned with the brand’s values and allows for flexibility in scaling the product as it grows. The nomenclature used helps users understand their current position and provides direction towards their goals.

UI System Design

Defining Color

Early on in the design process, we defined the importance and significance of each color used in the app. These colors were not only chosen for their usability, but also for their ability to convey important messages such as warning labels and to showcase the brand’s color.

We carefully considered how these colors would work together in combinations like gradients and implemented them consistently throughout the app design.

Core Features

Performance Statistics

We designed multiple views and granular levels of information to make it easier for users to track their fitness progress. Users could toggle between week and month views, enabling them to identify areas that needed improvement.

The overall design made it easy for users to navigate and find the information they needed quickly.

Core Features

Challenges and Schedule

By breaking down the routines into manageable challenges, we made the fitness journey more approachable and less intimidating for users. Furthermore, our reward systems incentivized users to stay committed to their fitness goals by providing a sense of achievement and progress. This approach has proven to be effective in promoting user engagement and motivation, ultimately leading to better fitness outcomes.

Core Features

Statistics

View your weekly stats, and compare your trophy’s total hours and calories burnt.

Core Features

Defining the web experience

We brought the immersive experience created on the mobile application to the web platform.

A well planned Design Process, executed well

Creating a new experience utilising the strengths of the tech and the platform with branding, experience design and intuition