The Brief

Designing a Smarthome ecosystem for Panasonic products

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SERVICES


Design Language
Ux Design
UI Design
Product Strategy
Prototyping
Style Guide
Android and iOS Design

YEAR


2019-2020

Awards


Red Dot Award 2020
Interface Design

Introducing

The growing IOT Economy

The IOT economy in India is forecasted to reach USD 15 Billion by 2020 with more families adopting new technologies and the need to upgrade their lifestyles. This massive shift needed an understanding of the needs and wants bringing in a familiar design language that’s suited to Indian households

Familiarity

Culture

Ethnicity

Smart Home

IOT Ecosystem

Multi Functional

Designed for local, with a global standard


The Panasonic smart home experience is an ecosystem that motivates passive users to graduate to active and power users through an intuitive, gradual interface. Our challenge was to design a connected experience from simply wired to deeply intuitive. We were challenged to design engaging visual elements, but keep it light so that lower-end phones could run it at scale.

Our approach was to introduce users to basic functionalities and slowly graduate them to more complex functions like automation, sleep cycle, troubleshooting, data analytics and thus helping with wider awareness and adoption. Users can transition from object-based experiences to digital experiences seamlessly without a large learning curve. We separated key and frequently used actions by mapping first time & repeat user journeys & creating distinct user personas. Micro-interactions helped convey expressive actions.

We designed a layered user experience from the key insight that Indian consumers first identify, trust, and then adopt new tech. Hence digital interactions based on familiar physical elements helped create trust and familiarity with the key personas.

Process and Architecture

Customizing the thought process to achieve success

Process and Architecture

Defining Personas

Insights

Bullseye Mapping

Insights

Mapping out features

Diving Deeper

Core Atrributes

Insights

Research and Insights

Insights

Design Direction Exploring UI Options

Insights

Bringing in Familiar objects

Insights

The Home Dashboard

UI Design

Controls Dials


UI Design

Custom Widges


Integrations

Custom Switches


Insights

Breaking down interactions

Features

Muti Gesture Navigation

Features

Nudges

Brand and UI

Seamless device onboarding

Features

AC dashboard

Feature Breakdown

AC Dashboard Interactions

Features

Seamless Controls with Minimal Effort

Features

Custom Nudges


Features

Muti functional controls


Features

Indication Displays


Features

Rooms and Navigation

Features

Custom Sleep Profile

Results

The advantage of good design and iterative process

Featured on
NDTV, Times of India, India today, Deccan Herald, Financial Express, Digit, Economic Times, The Indian Express, Business Today, Mashable, and 30+ news publications.

10K+

Downloads on the app store

4.5/5

Average Rating

150M+

Impressions for Panasonic

Work with us, email  [email protected] or contact us here

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