The Brief

How we make workouts more engaging through AR

Combining your front camera with AI-powered motion tracking, Insane makes home workouts engaging and immersive. By tracking essential movement points of your body, the app measures your performance in each rep and gives you instant feedback – keeping both your mind and body engrossed throughout.

CLIENT


Insane AI

SERVICES


Design Language
Brand Design
Concept Generation
Product Architecture
Visualization
UI Design
UX Design

YEAR


2021-22

Focus

The Problems

Working out indoors is usually non interactive. Insane Ai helps to solve this by connecting the social aspect of fitness through a gamified AR experience. We were approached to bring this vision to life by taking a brand forward approach to the overall user experience.

Gamified Fitness

Interactive experience

Brand Impact

Simple Interface

Approach

Analysing the product

Approach

Project timeline and phases

Approach

Developing a brand first approach to UX

Research

Understanding the user

Research

Integrating business goals with user goals

Research

Modelling user personas

Process

Bulls eye mapping

UX Design

In-depth iterations

Breaking down each screen through rough digital wireframes. Collaborative sessions between designers and clients to dial down how to solve each user and business problem.

Concept design

Unique style scapes

We create 3 distinct style scapes, each with its unique identity from brand to product.

Design Direction

Analysing the product

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