The Brief
How we make workouts more engaging through AR
Combining your front camera with AI-powered motion tracking, Insane makes home workouts engaging and immersive. By tracking essential movement points of your body, the app measures your performance in each rep and gives you instant feedback – keeping both your mind and body engrossed throughout.
CLIENT
Insane AI
SERVICES
Design Language
Brand Design
Concept Generation
Product Architecture
Visualization
UI Design
UX Design
YEAR
2021-22
Focus
The Problems & Objectives
Working out indoors is usually non interactive. Insane Ai helps to solve this by connecting the social aspect of fitness through a gamified AR experience. We were approached to bring this vision to life by taking a brand forward approach to the overall user experience.
Gamified Fitness
Interactive experience
Brand Impact
Simple Interface
Approach
Analysing the product
Approach
Developing a brand first approach to UX
Research
Understanding the user
Research
Integrating business goals with user goals
Research
Modelling user personas
Features
Bulls eye mapping
UX Design
In-depth iterations
Breaking down each screen through rough digital wireframes. Collaborative sessions between designers and clients to dial down how to solve each user and business problem.
UI design
Unique style scapes
We create 3 distinct style scapes, each with its unique identity from brand to product.
Design Direction
Creating Engagement and immersion
