The Problem


Urban mobility and transportation is an industry that is always upgrading to the latest technologies in both product features and manufacturing. The energy and materials required in manufacturing including the various tooling components is huge. So the question was " can we figure out a simple to use material with a single reversible mold to create various structural combinations"

Sketch drawings of early bicycle design
Image displaying modularity of the bicycle
Bicycle with front and rear lights on
Drawings of several components
More hand drawn sketches of the design

The realization


Understanding how the frame design works, we had to find a way to replicate a form that was seamless as well as easily manufactured. We set on a mold design that did not have a lot of weld joints and a need for secondary operations. We created a simple to assemble kit which is shipped to the consumer and every time there is an upgrade, just that part can be shipped to the consumer on a subscription model.

Image of the frame 3
01. Stirring
Image of the frame 2
02. Mixing
Image of the frame 1
03. Flipping
Side View of the bicycle with tail lights on
Another view of the bicycle with tail lights on
View of the bicycle from behind
Close up view of the bicycle gear
View of the bicycle side by side

The Idea


The entire bicycle is made up of custom parts that have a secondary use as well. The entire personality of the bicycle can be changed with the use of modular accessories designed for specific use cases so it can be heavily customized to be a performance machine or a load carrying transport option. Individual accessories in the entire vehicle can be optimized to provide the kind of functionality a consumer needs.

Close up view of the front lights
GPS navigation system mounted on the bicycle
3 Modes of using the bicycle
3 colors of the bicycle

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