The Brief

Extend the brand offering globally by solving for a greener way of cooking food.

Agnisumukh means the “friendly face of fire” in Sanskrit and is the dreamchild of the passionate entrepreneur, Mr. Hari Rao. Agnisumukh manufactures smokeless radiant heat cooking equipment for commercial kitchens to help them cook food in a healthy eco-friendly way. Their technology is patented and has far and wide applications with gas fuels. They are also the first company to adhere to 15 of the 17 UNSDG 2020 goals and dreamt of recreating the uniform heat and cooking that is achieved in a traditional charcoal oven.

This project is the property of Agnisumukh Pvt Ltd. Any distribution or publishing this content without prior approval is prohibited. Agnisumukh and Analogy have shared a long trustworthy relationship and have provided explicit approval to showcase the work and effort we put in.

CLIENT


Agnisumukh Pvt Ltd

SERVICES


Focussed Market Research
Design Language
Concept Generation
Design Engineering
Product Architecture
Visualization
Prototyping
Production Support

YEAR


2017-18
2018-19

The Problem


A typical restaurant kitchen is often a frantic fast-paced environment. Additionally, the inefficiencies of most commercial kitchen equipment in the market space produces a lot of heat. Restaurants experience vastly different cuisine shifts between breakfast to lunch/dinner. Breakfasts that involve a diverse range of dishes.Whereas lunches involve more wholesome foods such as curries, bread, and biryanis. These requirements, along with the tight real estate space available in kitchens called for a unique and innovative system that allows users to quickly adapt their workspace to fit the need of the hour. The biggest of these problems is the way the food is cooked. It's cooked over high heat so food can be quickly served, while the goodness and nutrients disappear in this process. To cook slow and uniform maintaining the taste required radiant heat and that's what Agnisumukh was really good at. They needed the brand and product to communicate that to the world as well as solve some essential problems.

Introducing

The commercial Kitchen

A professional chef in a commercial kitchen whether it was a small one or a 5-star restaurant, they go through a similar set of problems. Our stakeholders were identified as chef’s, cooks, and also the maintenance guys who regularly work on the equipment to keep it going.

Intense

Fast Paced

High Heat

Decisive

Multi-Tasking

Multi Cuisine

Understanding Business, Visual and Functional Challenges


Mapping the right problems by observing users in actual environments was key. Our team of designers worked hard to capture a whole bunch of videos and images by spending time in various kitchens where this equipment was installed to understand the environment, the way the cooks used the equipment, and some problems that were not obvious to people using the equipment for a long time. Thanks to Mr. Hari Rao, the founder and the chief of R&D, we were able to gain a lot of insight into different kinds of issues that could elevate an award-winning technology into a global platform and brand.

Clarity on

The Problems to focus on

A professional chef in a commercial kitchen whether it was a small one or a 5-star restaurant, they go through a similar set of problems. Our stakeholders were identified as chef’s, cooks, and also the maintenance guys who regularly work on the equipment to keep it going.

Inventory

Ergonomics

Tech Credibility

Product Ecosystem

Solving for

A Large Inventory

With a large set of clients with custom requirements, Agnisumukh were making more than 24 unique SKU’s which resulted in a huge inventory pile up as well as a massive investment in manufacturing and tooling costs. Not to mention redundant efforts in maintenance, assembly, and a large BOM which inevitably raised operational costs.

Universal Ecosystem

We were able to use a variety of ideation and design thinking methods to breakdown every application, evaluate priorities, and demand. We created a set of 6 basic blocks which could then be combined to create multiple combinations of products.

Scalable product mix

When we were presented with this problem, we used our skills in building scalable product architectures to create parts that can be reused with the same tooling to create multiple variations of the applications needed. This resulted in better buying choices.

Solving for

Ergonomics

With a large set of clients with custom requirements, Agnisumukh were making more than 24 unique SKU’s which resulted in a huge inventory pile up as well as a massive investment in manufacturing and tooling costs. Not to mention redundant efforts in maintenance, assembly, and a large BOM which inevitably raised operational costs.

Universal Ecosystem

We were able to use a variety of ideation and design thinking methods to breakdown every application, evaluate priorities, and demand. We created a set of 6 basic blocks which could then be combined to create multiple combinations of products.

Scalable product mix

When we were presented with this problem, we used our skills in building scalable product architectures to create parts that can be reused with the same tooling to create multiple variations of the applications needed. This resulted in better buying choices.

Solving for

Tech Credibility

With a large set of clients with custom requirements, Agnisumukh were making more than 24 unique SKU’s which resulted in a huge inventory pile up as well as a massive investment in manufacturing and tooling costs. Not to mention redundant efforts in maintenance, assembly, and a large BOM which inevitably raised operational costs.

Universal Ecosystem

We were able to use a variety of ideation and design thinking methods to breakdown every application, evaluate priorities, and demand. We created a set of 6 basic blocks which could then be combined to create multiple combinations of products.

Scalable product mix

When we were presented with this problem, we used our skills in building scalable product architectures to create parts that can be reused with the same tooling to create multiple variations of the applications needed. This resulted in better buying choices.

Concept Development

Analysis & Refinement

Defining proportions

Iterative perfection

Focussing on crafting each and every detail of the product to suit the business, visual, material, production, and costing goals for the client had to undergo a variety of detailed refinements. Our Iterative Design process helped solve that every step of the way.

Design Engineering

Building Components

The product was built keeping in mind the latest production standards where we can build a family of products and parts in a single mould saving the client a huge amount in tooling and production costs. Files were 3D modelled for prototyping and production with varying wall thicknesses, bosses and ribs to strengthen the part and keep it rugged on the inside but clean on the outside.

Cad files car mount
Solving for

Fixed Mount heads

Fixed-mount heads are designed for specific devices and not for swapping out various devices. Making the mount head modular was to swap it out for larger and smaller ones depending on the device. Maintaining magnet strength was a core engineering problem to solve here. User research and understanding user requirements played a key role and led us to this insight.

Solving for

A better suction grip

The traditional lever which uses a spring to leverage a clip-on force for the suction cup to adhere to a surface really doesn’t work when there are textures or dust on the dashboard. We came up with a better way to solve this problem, but using a torque method to twist and hold the suction cup to adhere to a surface. We also increased the surface area of the suction cup and all of the mechanisms are inside with just a grip texture to hold and twist.

Solving for

Cable Management

By pushing the cable to the back of the product and by shifting the CG a bit we were able to create a stable mount with the right weight distribution. The cable in the back doesn’t hinder any controls on the dash and can be routed through areas that are away from the main dashboard.

Solving for

A Secure fit

In order to make sure to include devices of varying thicknesses, we designed a case with contact point technology which helps in creating a mounting head with no physical grips. However, the challenge was we had to create an array of magnets to hold the device securely and we were able to achieve that, thus delivering on the goals set for functional use.

Solving for

Versatile Viewing Angles

With other competitor products, a lever and a locking mechanism were required. We were able to design and engineer a mechanism that did not need an adjustment every single time. After determining your perfect viewing angle you can set tighten the thread behind once and then pivot it to any angle desired.

bolt wireless charging car mount for trucks
Results

The advantage of good design and iterative process

42%

Tooling costs saved

35%

Higher Magnet strength

1.5Hrs

Saved eliminating repetition

15%

More flexibility in viewing angles

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Introducing

The User

Delivery executives that drive trucks daily on average drive 35 miles around the city to deliver 250 to 270 packages. Understanding their daily habits, behaviours, likes and dislikes were extremely important to the design process.

Problem

Increase relevance and tech credibility


Due to different textures of the dashboard, dust, and other issues, a suction cup being secured requires a heavy and leveraged lever to hold it down.

Problem

Fix Ergonomic Problems


Devices handed to delivery executives are company-owned and need to be picked up daily, so the size will vary every day they receive their device.