The Brief

Extend the brand offering globally by solving for a greener way of cooking food.

Agnisumukh means the “friendly face of fire” in Sanskrit and is the dreamchild of the passionate entrepreneur, Mr. Hari Rao. Agnisumukh manufactures smokeless radiant heat cooking equipment for commercial kitchens to help them cook food in a healthy eco-friendly way. Their technology is patented and has far and wide applications with gas fuels. They are also the first company to adhere to 15 of the 17 UNSDG 2020 goals and dreamt of recreating the uniform heat and cooking that is achieved in a traditional charcoal oven.

This project is the property of Agnisumukh Pvt Ltd. Any distribution or publishing this content without prior approval is prohibited. Agnisumukh and Analogy have shared a long trustworthy relationship and have provided explicit approval to showcase the work and effort we put in.

CLIENT


Agnisumukh Pvt Ltd

SERVICES


Focussed Market Research
Design Language
Concept Generation
Design Engineering
Product Architecture
Visualization
Prototyping
Production Support

YEAR


2017-18
2018-19

The Problem


A typical restaurant kitchen is often a frantic fast-paced environment. Additionally, the inefficiencies of most commercial kitchen equipment in the market space produces a lot of heat. Restaurants experience vastly different cuisine shifts between breakfast to lunch/dinner. Breakfast has a diverse range of dishes, Whereas lunch involves wholesome food such as curries, bread, and biryanis. These requirements, along with the tight space available in commercial kitchens called for a unique and innovative system that allows users to quickly adapt their workspace to fit the need of the hour. The biggest of these problems is the way the food is cooked. It's cooked over high heat so food can be quickly served and hence the goodness and nutrients disappear in this process. To cook slow and maintain nutrition and taste, radiant heat is the answer and that's what Agnisumukh is really good at. They needed the brand and product to communicate that to the world.

Introducing

The commercial Kitchen

A professional chef in a commercial kitchen whether it was a small one or a 5-star restaurant goes through a similar set of problems. Our stakeholders are identified as chef’s, cooks, and also the maintenance guys who regularly work on the equipment to keep it going.

Intense

Fast Paced

High Heat

Decisive

Multi-Tasking

Multi Cuisine

Understanding Business, Visual and Functional Challenges


Mapping the right problems by observing users in actual environments was key. Our team of designers worked hard to capture their daily habits by spending time in various kitchens where this equipment was installed to understand the environment, the way the cooks used the equipment, and some problems that were not obvious to people using the equipment for a long time. Thanks to Mr. Hari Rao, the founder and the chief of R&D, we were able to gain a lot of insight into different kinds of issues that could elevate an award-winning technology into a global platform and brand.

Clarity on

The Problems to focus on

After a long and detailed ethnographic process and multiple discussions with the client team, we narrowed down the key problems that mattered for the business, the product, and the end-user.

Keeping a focus on the end-user is a core component which is what makes industrial design necessary and essential to developing products that consumers enjoy and relate to.

Inventory

Ergonomics

Tech Credibility

Product Ecosystem

Solving for

Inventory - A large one.

With a lot of customers with custom requirements, like ITC, Akshaya Patra, the Indian Army, and many such prestigious brands, Agnisumukh were making more than 24 unique SKU’s which resulted in a huge inventory pile up as well as a massive investment in manufacturing and tooling costs. Not to mention redundant efforts in maintenance, assembly, and a large BOM which inevitably raised operational costs.

The Solution

Universal Ecosystem

We were able to use a variety of ideation and design thinking methods to breakdown every application, evaluate priorities, and demand. We created a set of 6 basic blocks which could then be combined to create multiple combinations of products.

Scalable product mix

When we were presented with this problem, we used our skills in building scalable product architectures to create parts that can be reused with the same tooling to create multiple variations of the applications needed. This resulted in better buying choices.

Solving for

Ergonomics

With a large set of clients with custom requirements, Agnisumukh were making more than 24 unique SKU’s which resulted in a huge inventory pile up as well as a massive investment in manufacturing and tooling costs. Not to mention redundant efforts in maintenance, assembly, and a large BOM which inevitably raised operational costs.

The Solution

Universal Ecosystem

We were able to use a variety of ideation and design thinking methods to breakdown every application, evaluate priorities, and demand. We created a set of 6 basic blocks which could then be combined to create multiple combinations of products.

Scalable product mix

When we were presented with this problem, we used our skills in building scalable product architectures to create parts that can be reused with the same tooling to create multiple variations of the applications needed. This resulted in better buying choices.

Solving for

Tech Credibility

With a large set of clients with custom requirements, Agnisumukh were making more than 24 unique SKU’s which resulted in a huge inventory pile up as well as a massive investment in manufacturing and tooling costs. Not to mention redundant efforts in maintenance, assembly, and a large BOM which inevitably raised operational costs.

The Solution

Universal Ecosystem

We were able to use a variety of ideation and design thinking methods to breakdown every application, evaluate priorities, and demand. We created a set of 6 basic blocks which could then be combined to create multiple combinations of products.

Scalable product mix

When we were presented with this problem, we used our skills in building scalable product architectures to create parts that can be reused with the same tooling to create multiple variations of the applications needed. This resulted in better buying choices.