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Automotive and Mobility

How Analogy redefines Healthcare and wellness through interaction and industrial design.

Overview

A white arrow pointing to the right painted on a blue brick wall
our Approach

Our approach to medical product design projects entailed an innovative, complex process that included various phases and involved the collaboration of a multidisciplinary team.

Zoomed in shot of brainstorming and ideas using post-its notes and paper wireframes
Design Drivers

Defining a process, fostering collaboration, and continuously iterating and improving were fundamental for designing for the Healthcare and Wellness sector.

Close-up shot pinning pins on a black and white map
Current Landscape

Of late, a growing number of people are looking for ways to improve their overall health and well-being, causing the market for health and wellness products to expand rapidly.

Our Approach

While the home and kitchen appliance sector has made significant advances in recent years, it may be perceived as stagnant due to a combination of factors, including market saturation, limited consumer demand, and the complexity and cost of developing truly innovative products. We observed that the industry still has room for growth and innovation in the industry, particularly as consumer preferences and technology continue to evolve.

Mapping the right problems by observing users in actual environments was key. Here, we realised that we had to retain the essence of the existing object, but transform that into a unique solution without altering its personality. We used various methods like mind mapping, user empathy mapping and conducting design sprints to break down and ideate on every problem and evaluate consumer’s priorities.

01 Observing the environment

02 Researching market gaps

03 Ideating various solutions

04 Refining concepts

05 Iterative prototyping and testing

3 pages of Industrial design sketches of a medical device eye dropper with a few pens and stickers around it
Close-up shot of a prototype holder for the eye dropper made from 3d printed plastic and the eye dropper next to it

Design Drivers For Success

01 Utilise working concepts

Over several brainstorming sessions, we developed a number of ideas and iterated by mashing up different concepts.

02 Test Drive points

A few finalised concepts were prototyped and tested with multiple designers and users and underwent multiple rounds of iterations based on the feedback gathered.

03 Create a scalable system

A scalable strategy for home and kitchen appliances was developed using a holistic approach that merged product design, manufacturing processes, and automation.

Current Landscape

Close up shot of a white eye lends capsule and holder
Studio shot of hearing aids in two colors blue and brown, on the light blue background
Top view shot of first aid kit along with a iPad and a stethoscope

The home and kitchen appliance industry is a multi-billion dollar global market encompassing a wide range of products, including refrigerators, ovens, microwaves, dishwashers, coffee makers, and more. In recent times, due to market saturation, pricing, and consumer demand, the industry has been facing challenges.

Some of our work

Home and Appliance companies we have worked with

Our Approach

While the home and kitchen appliance sector has made significant advances in recent years, it may be perceived as stagnant due to a combination of factors, including market saturation, limited consumer demand, and the complexity and cost of developing truly innovative products. We observed that the industry still has room for growth and innovation in the industry, particularly as consumer preferences and technology continue to evolve.

Mapping the right problems by observing users in actual environments was key. Here, we realised that we had to retain the essence of the existing object, but transform that into a unique solution without altering its personality. We used various methods like mind mapping, user empathy mapping and conducting design sprints to break down and ideate on every problem and evaluate consumer’s priorities.

01 Observing the environment

02 Researching market gaps

03 Ideating various solutions

3 pages of Industrial design sketches of a medical device eye dropper with a few pens and stickers around it
Close-up shot of a prototype holder for the eye dropper made from 3d printed plastic and the eye dropper next to it
3 pages of Industrial design sketches of a medical device eye dropper with a few pens and stickers around it
Close-up shot of a prototype holder for the eye dropper made from 3d printed plastic and the eye dropper next to it

Our Approach

While the home and kitchen appliance sector has made significant advances in recent years, it may be perceived as stagnant due to a combination of factors, including market saturation, limited consumer demand, and the complexity and cost of developing truly innovative products. We observed that the industry still has room for growth and innovation in the industry, particularly as consumer preferences and technology continue to evolve.

Mapping the right problems by observing users in actual environments was key. Here, we realised that we had to retain the essence of the existing object, but transform that into a unique solution without altering its personality. We used various methods like mind mapping, user empathy mapping and conducting design sprints to break down and ideate on every problem and evaluate consumer’s priorities.

01 Observing the environment

02 Researching market gaps

03 Ideating various solutions

Stok smart jar and its app to order groceries online on a wooden table

By constantly seeking out new and better ways to enhance the user experience, we are able to create products that truly stand out and set new standards for excellence. At Analogy, we believe that the future of design lies in combining human-centered design with cutting-edge technology, and we are excited to be at the forefront of this exciting and rapidly evolving field.

An industrial designer holding 3d printed prototype sitting outdoors

Thoughts from our team of experts

“In the field of medical product design, attention to detail is crucial. Every component, every interaction, every decision can have an impact on the lives of patients and the success of the product.”

Nihal Aarons

Sr industrial designer

Tell us about your project

This form is for prospective clients only.  For opportunities at Analogy please visit the careers page