Vyasateja Rao

is a multi award winning designer with over 2 decades of experience. He’s is the founder of Analogy, an industrial design and interaction design studio. He specialises in designing memorable and fresh experiences for products, both physical and digital. Since moving away from corporate design in 2013, where he had the opportunity to work with large fortune 500 companies and leading design studios, he has worked globally in the US, HK, China, Korea, Taiwan, Singapore, and India. He founded Analogy with a goal to create a synergy between physical and digital products. After graduating with a Masters in Industrial Design from North Carolina State University in 2007, VT lived and worked in the US, before travelling around the world collaborating on various projects. As a mentor helping designers with visual communication he has helped many understand the importance of contrast, surprise, and hidden artefacts in Design. He has received various international design awards and patents, including the Red Dot, Industart, IBDC, IBD award, Singapore Design Award, and currently, VT designs for various global clients such as Panasonic, Unilever, Amazon, Marvel, Cellairis and other leading companies who are passionate about creating breakthroughs in product and user experience.