Building products that are  human by design

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OUR PASSION

People seek experiences, not products

We build experiences that embrace simplicity and seamlessly tie complex ideas with human understanding.

Analogy is a leading design studio at the intersection of industrial design, interaction design and design integrity.

8+
years of prominent collaborations
18+
awards and recognitions
21
diverse industries

Our services

What are we solving?

We're all about creating product experiences that are effortless to use and impossible to forget.

Designing a product that embodies aesthetics while blending form and function perfectly, takes unique perspectives and a team that does it efficiently. We’re all about experiences that are easy to love and hard to put down. The extensive work that Analogy has been able to create for clients over the years reflects this - we work with you to break down complex challenges and build solutions.

Have a product and want to make it better?

We take your product from good to great – and beyond. Our design process is all about understanding you, your users, and your goals. We research, prototype, and test extensively to create a product that not only looks amazing but also drives business results. No more settling for "meh" – we design and redesign together.
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Have a product idea and looking to fundraise?

We work with you to bring your ideas to reality from napkin sketches to store shelves (and beyond!). We get your ideas off the drawing board and into the real world, fast. From the spark of inspiration to launch day, we're laser-focused on making your product vision a reality with precision and efficiency. Our team of designers and engineers works hand-in-hand, transforming your ideas into market-ready solutions. And thanks to our smooth collaboration, your product won't just grow, it'll soar.
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Have an idea and want to mass produce?

We get it – Building something awesome can hit snags, like tricky materials or assembly hiccups. At Analogy, we're more than just consultants, we're your design partners. So, if you're facing manufacturing questions or just dreaming up something new, let's chat!
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Have a solution and need to scale it to market?

We build for trends, we build for the future. Our seasoned design and engineering team knows what it takes to create successful, scalable products. With work backed by awards and market recognition, we work with you to put our know-how into practice and design effective products that stand out in your field.
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I don't know what I'm looking for

Don't know where to start? Let's figure it out together!
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Our work

Transforming ideas with Analogies  

As an industrial design studio, our unique approach revolves around the power of analogies. We believe that to truly connect with users and solve their problems effectively, we must bridge the gap between complex ideas and human understanding: Analogies serve as our creative bridge, allowing us to relate intricate design concepts to everyday experiences, making them more approachable and relatable.

By crafting analogies, we transform design into a compelling story, weaving a narrative that engages users on a deeper level. These analogies not only simplify the experience but also evoke emotions, creating a stronger bond between the user and the product. They provide a context that users can easily grasp, enhancing their journey and ensuring that our designs resonate with them on a personal and emotional level. And that has helped us turn into one of the top product design companies across the globe.

We live by principles that allow us to create products and experiences that stand out. This pushes us to question what is obvious and to design for cleverness. So, we build on minute details and create a comprehensive experience, not just a product. In a world dominated by consumption, our passion lies in making it a more human place by uncovering the right user needs.

Zook: E-hookah
Lifestyle & Fashion Accessories
Alpha Case for Cellairis
Lifestyle & Fashion Accessories
Camcorder Charger for Bluemax
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Power-bank for Just Elegance
Lifestyle & Fashion Accessories

Our PURPOSE

We simplify problems to build solutions

A multi-disciplinary approach that assures success

We bring the magic touch to award-winning projects. How? We dig deep using industry and UX trends alongside other research methods like ethnography and user-testing. This isn't just about cool-looking stuff, it's about solving problems and making real impacts. We craft our designs like a chef perfecting a recipe, with constant feedback and tweaks to make sure they're truly top-notch.

our process

Quality in, quality out

We dive deep with every client, asking the questions that truly matter. This lets us uncover unique and innovative solutions that stand out. We study how people think and act, then tailor empathy and thoughtfulness into our designs. The result? Top-notch quality you can see, feel, and experience – in our research, our designs, and everything we do.

our philosophy

Design by analogy

We aren't just makers of things, we're weavers of connections. Our team connects seemingly disparate elements, brought together through the magic of creative analogies. We take these distant concepts, connect them through ingenious analogies, and voila! – products, ideas, and experiences that resonate, that feel both fresh and strangely familiar.

our work

Our Features