Web Experience for Poetic

This deep dive into buyer personas allowed us to discern distinct user categories and their corresponding habits, providing invaluable insights for enhancing the online shopping experience.
Among the identified user segments, the e-commerce consumer emerged as a discerning individual, well-versed in online shopping dynamics and particular about product details such as colour, appearance, and reviews. Conversely, we recognized the crucial role of backend admins, responsible for maintaining product information and website functionality to ensure Poetic's brand integrity.
Employing surveys as our primary tool, we gathered data on user behaviours, distinguishing between new and returning visitors to tailor the website's interface and content presentation. This user-centric approach was instrumental in crafting a seamless journey for visitors, from browsing to purchase decision, fostering a sense of familiarity and trust in Poetic's offerings.
Central to our research methodology was behaviour mapping, a process that allowed us to guide users progressively through their interaction with the website, nurturing their understanding and appreciation of Poetic's product range. By analysing user feedback and behaviour patterns, we identified key factors shaping the online experience, serving as the foundation for optimising website functionality, interface design, and overall performance.
Through our rigorous research process, we equipped Poetic Cases with a nuanced understanding of their customer base, empowering them to deliver a tailored and delightful online shopping journey.

Recognising the need for flexibility due to the company's quarterly product releases, we implemented modular sections that could be easily updated with new imagery and video content. By mapping out user interactions and collaborating closely between design and development teams, we ensured seamless integration and optimal user experience.
Upon assessing the existing website, we identified a critical gap in communicating Poetic's dedication to product design and development. To address this, we prioritised highlighting the brand's unique attributes through visually engaging elements that resonate with consumers. This approach not only showcased Poetic's products but also conveyed the passion and effort behind their creation, fostering deeper connections with customers.
Understanding how users navigate the eCommerce portal was paramount to our design process. We meticulously crafted navigation elements to anticipate diverse user interactions, laying the foundation for an intuitive browsing experience. Transitioning to high-fidelity wireframes, we validated user flows and identified optimal navigation options to streamline the customer journey further. This iterative approach enabled us to optimize usability and ensure that customers could effortlessly discover products and information.

Rooted in the vibrant culture of San Francisco, Poetic's cases are meticulously crafted to embody the essence of the city's diverse attributes, colours, and visual motifs. This unique approach not only sets it apart from its competitors but also fosters a deep connection with its customer base, who resonate with the spirit of San Francisco encapsulated in every product.
At the heart of Poetic's identity lies its tagline, "Love from SF," which serves as a testament to the brand's unwavering commitment to its roots and loyal customers. By conceptualising and designing products in San Francisco, Poetic infuses each case with a sense of authenticity and local pride, resonating with consumers who appreciate the brand's cultural heritage and authenticity.
Central to the brand’s success is its attention to detail and commitment to consistency across all touchpoints. Through the creation of a comprehensive style guide, the brand ensures that every visual element, from colour palette to typography, reflects Poetic’s messaging and values. This approach not only reinforces brand identity but also fosters trust and recognition among customers, who can rely on Poetic for products that consistently meet their expectations.
One of the key differentiators is its bold and vibrant visual identity, characterised by a striking orange colour scheme set against a contrasting dark background. This design choice not only catches the eye but also communicates Poetic's energetic and dynamic brand personality. By seamlessly integrating these visual elements throughout the website, it creates a cohesive and immersive user experience that leaves a lasting impression on visitors.
Ultimately, Poetic's unique selling points lie in its ability to seamlessly blend design, cultural inspiration, and brand values into a compelling and memorable brand identity.