Our thought process is global as we are truly inspired by different culture's and people and not bound by geography.


We are an invaluable asset and an ally for entrepreneurs and brands looking to shake up the status quo.


Our unique point of view blending ID & UX helps our clients be differentiated and create brand loyalty.


A design studio reimagining physical and digital products to create immersive user experiences

"We will continue to see a convergence of the digital and the physical world. Those who conquer that trend will be market leaders"

— John Phillips

Design needs to “belong”, and our endeavor is to make it matter in all its forms and nuances in everything we do. Our work focusses on furthering user-centric interactions in physical and digital products that we intricately weave by looking at the end user, form, emotion and technology to create consumer experiences that not only delight but are above all, human by design.

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Physical & Digital

IOT & Smart Objects

Experiences are everything, and the future of design not only exists in the digital world but also extends to the physical. At Analogy, we blend physical and digital touch-points to uncover new possibilities, add relevant emotions and ensure a seamless, connected experience that impacts humans daily.

Human Machine Interfaces, in essence, are interactive touch-points that helps users communicate effectively with a product for an intended action or reaction. At Analogy Design, our vision is to build awareness, work on smarter designs and rethink intelligent environments for people and businesses to not only enhance their user experience but also to provide a platform for the future of hardware and software interfaces to co-exist seamlessly.

At Analogy Design, we emphasise the simplification and enrichment of lives as the end goal for all smart devices and products. We bring a human touch and an astute mind to make sense of the gold mine of information available to us to help make better, connected products. We also have a storied pedigree in providing businesses with the core platform expertise in physical, “smart”, and connectivity components to help drive exponential tech and create new experiences for their consumers.

With future comes technology sophistication, and there is no escaping it. No matter how nimble you are as a business or a brand, there is a genuine requirement in the market for focussed, humanised tech to make things less complicated for the end consumer to create the next generation product or service. We will help you understand the intricacies of a business and the physical and virtual complexities of building a product that relies and works on human experiences in sustainable ways.


Interactions & Experiences

Interaction has enabled humans to remain connected with tech and with each other. Holistic user experiences require an inclusive digital one. At Analogy, we ensure that your product receives the engagement it deserves by incorporating the right amount of creativity, user data characteristics and cognitive science for a better human experience.

We approach this space with a keen interest in fostering usability, relevance and essential design functions in developing integrated path-breaking products.

We bring creativity to the game by keeping our interfaces and elements in user experience that is both effectual and intuitive with a view to enhancing human interaction.

We believe every visual project gives us a unique opportunity for expression and substance. Our work, as a design-driven studio, focuses on finer details in storytelling because we know from experience that they make all the difference.


Objects and Emotions

We take a human-centered approach in bringing emotive industrial design to physical products that vary in complexity and context. Our focus is to provide a single unified language to design desirable, beautiful, and lasting product experiences in material objects.

Indeed, we cannot converse with physical objects. Still, an object that exudes good industrial design always tells a story with a beautiful, product experience being at the forefront of them all. We create unique, beautiful and emotive objects for our clients that catches the attention of the consumer today and well into the future.

A well designed product requires a well defined strategy. To clearly understand how the product should be positioned, branded, communicated to the right audience is as important as each detail and function on the product. We help clients understand the various nuances that are required to understand and launch a product to market.

Product packaging, now more than ever, plays an even more important role for the consumer. It is a combination of brand recognition and visual differentiator that communicates to the customer your product proposition. Above all, Analogy will help your product carve a unique, impactful identity that resonates with the customer through a combination of product messaging, naming, graphics, and structure design.


Redefining the impact of Physical and Digital for Industry Leaders

Rated among the Top Design Studio's on Clutch

Read what real clients have written about our work and how we added value on clutch – the leading platform for agencies and studio reviews. We pride ourselves on creating disruptive new products and experiences while working closely with our clients.

Read What Real Clients Say About Us