Insurance Web Design

The Brief

Redesign the landing page for a healthcare insurance provider to increase conversion rate

This content is the property of Euler Pvt Ltd and any unauthorized distribution or publication is strictly prohibited. Euler Pvt Ltd has provided explicit approval for showcasing this work as part of their trusted relationship with Analogy

Services

Design Language
UX Design
UI Design
Brand Development
Product Strategy
Prototyping
Style Guide
Android and iOS Design

Year

2020 – 2021

Introducing

Religare Web, A Responsive And Brand Centric UI Approach

Euler systems approached us with a simple UX problem of redesigning the front page to increase the conversion rate and simplify the overall experience of the web page. The team at Analogy not only used UX and Usability principles to improve the page but also redesigned the content, curated the imagery and optimised the UI for a better and simpler experience.

Options Based On Activity And Demographics

Diverse insurance schemes available for you to choose from based on the need of the hour. Separate landing pages for each activity and demographics to maintain relevance and options. We created three unique landing pages for the 3 different insurance packages that were the focus of the design exercise. Our goals were to meet the visual, business and functional goals as well as to be compatible to use AMP to build better frameworks and pages.

Process & Architecture

Making Insurance Easy To Understand.

Eliminating text to create a consistent visual language with Iconography

Process & Architecture

Concise Plan Information

At your fingertips, you can access all the information you need to make faster decisions. Our plan details are clearly defined to provide upfront visibility into the various options available, creating trust in our process.

Core Features

Clear Statistical Information

For customers to understand the offering and make decisions based on real-time data.

Core Features

Clear Reviews With Ratings

For easy glance over and to build trust, reviews and star ratings are shown together in a scrollable model.

Core Features

Expandable FAQ Section

Core Features

Style Guide

Core Features

Design Direction

Core Features

Personas

Core Features

Optimising For Low Latency

Core Features

Custom Infographics

To reduce text based information and also create visual elements that would help guide users, we created flat illustrations without a lot of shadows or textures in order to keep to our design direction as well as bring out an emotive approach for instructional information in the form of clear illustrations.