Founders we’ve launched.

250 products shipped for 80+ founders. 89 went on to raise. Some became companies you’ve heard of. Some didn’t make it. All of them got made.

Founders who came to us with nothing built.

Nine companies, from a sketch to a shipped product. Keep scrolling to see where each one got to.

01

Mustard

Himanshu Gupta

AI smart glasses on waveguide optics. We designed and engineered them for manufacture.

Where they got to

Core team absorbed by Kaynes Technology (NSE: KAYNES), September 2025

02

EUME

Naina Parekh & Sanjay Parekh

The world’s first backpack with a built-in massager. We designed it; they built the company around it.

Where they got to

Shark Tank India · ₹15 cr pre-Series A led by Ashish Kacholia · Good Morning America

03

Nester

Abhinav Singh

Premium small appliances for Indian homes: air fryers, toasters and coffee makers, designed from scratch with us as their first range.

Where they got to

₹19 cr pre-Series A led by Fireside Ventures and OTP Ventures, Feb 2026

04

Agnisumukh

Hari Rao Sanghi

The world’s first flame-less commercial stove. Dozens of SKUs replaced with six modular building blocks so it could actually be manufactured.

Where they got to

~70% less fuel · In service at Rashtrapati Bhavan and ITC kitchens

05

MobiDent

Vivek Madappa

A dental clinic in a suitcase. Eight years of a fragmented idea turned into one manufacturable product in eight months.

Where they got to

India’s first mobile dental clinic · Taught as a case study at Wharton and The Case Centre

06

Dostea

Vinit Lotia, Mitul Manji

A machine that brews chai the way chai is actually made, rather than the way machines prefer to make it.

Where they got to

Kickstarter · Yanko Design, Design Milk, Trend Hunter · Now a turnkey tea business

07

Zook

Ananth Mandra

An electric hookah, engineered to be a product rather than a modification.

Where they got to

Working proof of concept shown to investors · Design Milk, Trend Hunter

08

Geniyes Sleepmaxxer

Akhil Krishna

A founder who had waited four years to launch his first product, after two other studios. We took the sleep mask to Kickstarter-ready hardware.

Where they got to

Kickstarter oversubscribed by 300% within eight months of starting with us · Fast Company, Forbes, Gadget Review

IA
09

Insane AI

Sourabh Agrawal, Jayesh Hannurkar, Anurag Mundhada

Interactive home fitness built on computer vision and AR: motion tracking that turned a room into a gym.

Where they got to

₹6.5 cr ($873K) seed led by pi Ventures with Anupam Mittal, 2021 · Shipped. Company later wound down.

01 / 09

Not all of them made it.

Some of the companies we’ve built products for don’t exist any more. Their products shipped. We’ve held them, they worked, they were the first of their kind. The companies ran out of runway, or the market moved, or the founder moved on.

We’re telling you this because a portfolio with no failures in it is a portfolio that is lying to you, and you are about to bet several years of your life on whether we tell you the truth.

01

What we can promise. The thing gets made, made properly, at a cost that works at your volume, and you’ll hear the bad news early, while it’s still cheap.

02

What we can’t. That the company survives. That’s a bigger fight than design.

One of those founders is building again. That’s usually how this goes.

Every product, newest first

Filter by industry or by the kind of work we did. New projects appear at the top as we publish them.

Product Design For iDiya Smart Wellness Device
Health and wellness
/
Smart home and IoT
/
Product Path™
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AI Glasses Design & Manufacture For Mustard
Wearables
/
Consumer electronics
/
Product Path™
/
Engineering
/
Product Design For Mobile Dental Clinic
Medical and dental devices
/
Product Path™
/
Engineering
/
Concept Design, MVP & Prototype For Kitchen Stove
Kitchen appliances
/
Concept design
/
Industrial design
/
Prototype and MVP
/
TWS Earbuds & Audio Products Design
Consumer electronics
/
Wearables
/
Concept design
/
Prototype and MVP
/
Design for manufacturing
/
Ergonomic Toothbrush For Pepsodent
Consumer goods
/
Concept design
/
Industrial design
/
Prototype and MVP
/
Design for manufacturing
/
Industrial Design For Exercise Bike
Health and wellness
/
Concept design
/
Industrial Design Case Study For Tea Maker
Kitchen appliances
/
Product Path™
/
Ergonomic Backpack Industrial Design For Eume
Bags and accessories
/
Product Path™
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Modern Hookah Product Design For Zook
Consumer electronics
/
Concept design
/
Prototype and MVP
/
Design for manufacturing
/
Product & Industrial Design For Smart Kitchen Appliances
Kitchen appliances
/
Smart home and IoT
/
Concept design
/
Prototype and MVP
/
Design for manufacturing
/
Product Design Innovation For Home Appliances
Kitchen appliances
/
Concept design
/
Prototype and MVP
/
Design for manufacturing
/
Roto Evaporator For Aditya Scientific
Lab and scientific equipment
/
Concept design
/
Prototype and MVP
/
Product Design For Outdoor Gear | Analogy Design
Bags and accessories
/
Wearables
/
Product Path™
/
Product Design To Manufacturing For Air Fryer
Kitchen appliances
/
Concept design
/
Design for manufacturing
/
Launch support
/
Industrial Design For Wireless Car Charger
Consumer electronics
/
Mobility
/
Concept design
/
Prototype and MVP
/
Design for manufacturing
/
Marvel Merchandise & Accessories Packaging Design
Bags and accessories
/
Consumer goods
/
Concept design
/
Prototype and MVP
/
Design for manufacturing
/
IoT Dashboard For Panasonic Miraie
Smart home and IoT
/
IoT and interface design
/
Sleepmaxxer sleep mask shown with its integrated nasal dilator and adjustable chin strap on a clean studio background
Health and wellness
/
Wearables
/
Product Path™
/
There is nothing in this category yet.
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24 international awards. Here’s the work behind them.

Red Dot, iF, IDA, the German Design Award. Juries that see thousands of products a year picked these. Each one is a full case study: the brief, the decisions we made, and what happened after launch.

Red Dot Award · 2020

Panasonic Miraie

Panasonic · Smart-home IoT dashboard · 2019–2020

The smart-home dashboard for Panasonic’s Miraie ecosystem, inspired by founder Konosuke Matsushita’s idea that technology should serve the household. UI and UX design, end to end.

iF Design Award · 2023
NY Product Design Awards, Silver · 2023

iDiya Smart Wellness Device

YYMD LLC · Wellness hardware · 2021–2023

A smart wellness device taken from first concept through industrial design, prototyping and product development, ready for manufacture.

Singapore Design Award · 2018
India’s Best Design Project · 2019

Agnisumukh flame-less stove

Agnisumukh Energy Solutions · Commercial kitchens · 2017–2019

The world’s first flame-less commercial stove. Dozens of SKUs rebuilt as six modular blocks so it could be manufactured. It now cooks in the kitchens of Rashtrapati Bhavan and ITC, on about 70% less fuel.

IDA Design Awards · 2025

Geniyes Sleepmaxxer

Geniyes LLC · Sleep health · 2026

The first breathing-centric sleep mask, designed side-sleeper first and taken to Kickstarter-ready hardware for a founder who had already tried two other studios.

The idea is the easy part. We build everything after it.

Bring us the decision you’re stuck on. We’ll tell you what it takes, what it costs, and whether you should do it at all.

Free · 30 minutes · If we’re not the right studio for you, we’ll say so and tell you who is.

Book a strategy call