Just Elegance | Retail Packaging

The Brief

Create a Structural packaging design that reduces the use of plastic and is a delight to the end customer.

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Services

User Research
Concept Generation
Structural Packaging Design
Design Engineering
Graphic Design
Visualization
Prototyping
Production Support

Year

2019

Introducing

Utility based packaging

Just Elegance needed a retail packaging design that can be structurally welcoming and graphically authentic to communicate to its base of users. The packaging needed to communicate key brand values and also be strong for transit, shipping as well as have very little plastic usage in the overall packaging design. They challenged us to create these to help overcome the immense competition surrounding mobile accessories.

Brand design system

Defining the brand

At Just Elegance, we celebrate the qualities of confident, stylish, authentic, and expressive women. To convey these characteristics through our brand and collateral, we carefully considered how to layer our message. We developed a set of key collaterals to communicate our values, focusing on authenticity, style, and expressiveness in our packaging.

Our logo captures confidence with a strong brush stroke and serif-like elements that convey a serious yet modern message. For our color palette, we opted for warm tones over cool ones, using black and white as base colors to convey a sense of purity and confidence.

Detailing pack instructions

Style Guide

Industrial Design Concept Exploration

Concept Exploration

The packaging concept aims to reduce plastic use by serving a dual purpose as a shopping bag. Additionally, it features a photo holder for reusable use and improved brand recall, and can transform into a desk photo frame with built-in support.