AWARD ALERT: ANOTHER WIN FOR ANALOGY AT IBDA 2019 1

AWARD ALERT: ANOTHER WIN FOR ANALOGY AT IBDA 2019

For a second time in a row, we are thrilled to share Analogy’s win…


3 ELEMENTS OF A ROBUST PRODUCT STRATEGY 2

3 ELEMENTS OF A ROBUST PRODUCT STRATEGY

The first time we started working on the flatpack bicycle design, we…


YOUR GUIDE TO EFFECTIVE PERSONA BUILDING TO CONNECT PRODUCT AND EXPERIENCE 3

YOUR GUIDE TO EFFECTIVE PERSONA BUILDING TO CONNECT PRODUCT AND EXPERIENCE

Ian is a 35-year-old Architect and has been working with a Design firm for the…


PRODUCT DESIGN 101 4

PRODUCT DESIGN 101

You are in a desperate need of an earphone and standing in front of the…


HOW TO SEAMLESSLY INTEGRATE PRODUCT AND USER EXPERIENCE 5

HOW TO SEAMLESSLY INTEGRATE PRODUCT AND USER EXPERIENCE

“If the user is having a problem, it’s our problem.” - Steve Jobs,…