Philosophy uai

Our Philosophy in life and Design

1. Design the experience and not just the product. Talking to randos is the…


Photo by Rahul Chakraborty on Unsplash

The new brand identity

I stumbled upon the concept of margin while reading a post by Michael Hyatt,…


Photo by Col·legi de Farmacèutics de Barcelona

Interfaces or Experiences

Minimalism and geometric. When you are alone for days or weeks at a time, you…


Photo by UX Indonesia on Unsplash

I was recently quoted as saying, I don't care if Instagram has more users than…