We Design forforward thinking brands globally to create Smart design experiences
Delivering creativity with clear business goals
Higher Sales
Unique IP
Product Differentiation
Check out the link below to understand how design can add value to your business
Our Services
Smart Product Design
We help our clients understand human behaviors, motivations, trends, emotions, and humanize technology so it can be widely adopted as well as appreciated. Building systems in place for incremental innovation help our clients focus on a larger roadmap and stay ahead of their competition as technology unravels more complex challenges to adapt it to human needs.
Learn more about our process for Smart Objects
Blue Sky Strategy
Best for developing the core business and product strategy using design philosophy, brain-writing, and analogies to create tech frameworks and creative briefs.
. Technology and the User
. Key Feature Identification
. Product Roadmap
. Product Positioning
. Creative Brief
Concept Creation
A deep dive using ideation methods to create solutions with inputs from multiple design departments. With our unique approach, we define the core intention of the product.
. Feature Ideation
. User Experience Concepts
. Concept Visualization
Concept Validation
In this stage, we focus on developing your product and interface on a single stream to make sure that the product and UI have consistent and relevant features and design aesthetics.
Best for creating a quick product concept to validate the idea.
Proof of concept
- PCB and Hardware prototype
- Firmware design
- Solid Modelling
- 3D printed working prototype
- Connected app or web interface
Sketch to Market
Best for products that need to complete from start to end under a fixed timeline. Larger teams to work on various models in parallel.
.Engineering Support
.Appearance prototypes
.Working Prototypes
.Custom Handover
.Custom Asset Design
.Custom Team Structure
Custom Project
Best suited for longer engagements and for projects that require custom deliverables with an accelerated deadline. Depending upon the project we can develop custom project plans and team structures to fit your needs.
.Start to End Design Process from Research to Manufacturing
.DFM
.Vendor Sourcing
.Manufacturing Support
.Custom Handover
.Custom change request as per requirement
Our Services
Digital Design
We strongly believe in providing a holistic and flexible design approach when working with our clients. Our process and engagement models are well structured to provide solid foundations as well as deliver high-quality outputs regardless of the models you choose from.
Learn more about our process for digital products
Blue Sky Strategy
Best for developing the core business and product strategy using philosophy, brain-writing, and analogies to create frameworks and creative briefs.
. Strategic Thinking
. Key Feature Identification
. Problem Statement
. Creative brief
Concept Creation
Defining the visuals and design direction, Ideating, and exploration of features and UI concepts. Defining the right challenge to target relevant realistic and futuristic ideas.
. Design Systems & Style guides
. Interface Concept
. Low fidelity Wire-framing
MVP
This model is created to provide you with a clear map as well as to test out features, flows, and develop multi-platform design assets for the application on a sprint to the sprint design cycle.
. Information Architecture
. User Journeys
. Wireframes
. UI Design
. Developer Handover
Sketch to Market
Best for products that need to complete from start to end under a fixed timeline. Larger teams to work on various models in parallel.
Development Support
High Fidelity prototyping
Custom Animation
Custom Handover
Custom Asset Design
Custom Team Structure
Custom Project
Best suited for longer engagements and for projects that require custom deliverables with an accelerated deadline. Depending upon the project we can develop custom project plans and team structures to fit your needs.
End to End Design Process from Research to Design
Custom Handover
Custom change request as per requirement
Custom Team Structure
Our Services
Physical Products
Objects have always been a part of our daily lives. Every object around us that we use are designed to delight, perform and stay in our lives. In order to achieve this various attributes help define an object. We create unique beautiful and emotive objects for our clients that catch the attention of the end user well into the future.
Learn more about our process for Physical Products
Blue Sky Strategy
Best for developing the core business and product strategy using design philosophy, brain-writing, and analogies to create frameworks and creative briefs.
. Strategic Thinking
. Key Feature Identification
. Problem Statement
. Creative Brief
Concept Creation
Creating strong iterative concepts to determine the right kind of ideas to take forward helps brands look at a variety of ideas to validate.
. Co-create Ideas
. Concept Validation
. Concept Visualization
MVP
The creation of concept stories based on form and function helps to evaluate the product's features in the real world in terms of business and design needs.
- Product USP
- Prototype ready Model
- Basic Visualisation
Sketch to Market
Best for products that need to complete from start to end under a fixed timeline. Larger teams to work on various models in parallel.
Engineering Support
Appearance prototypes
Working Prototypes
Custom Handover
Custom Asset Design
Custom Team Structure
Custom Project
Best suited for longer engagements and for projects that require custom deliverables with an accelerated deadline. Depending upon the project we can develop custom project plans and team structures to fit your needs.
Start to End Design Process from Research to Manufacturing
DFM
Vendor Sourcing
Manufacturing Support
Custom Handover
Custom change request as per requirement
Custom Team Structure
How we work with our clients
Startups and enterprises have two completely separate innovation paths when it comes to creating products, whether its physical objects, digital products, or a combination of both. With our experience of more than a decade creating products that not only function well but create an emotional connect with the consumers and the stakeholders, we have created a clear process that involves strategy, design, and execution that assures a great result.
If you are an early-stage startup without a valid business and product plan, creating a product would not necessarily set you up for success. We have experienced this first hand and we recommend all of our clients to nail down the strategy and product positioning before venturing into designing and bringing it to life. To create a worthwhile product a lot of these questions and introspection need to happen and we have a structured framework that can help you strategize and create a clear roadmap for your project.
Startups
For projects that are focussed on short term goals and quick results with quick turnaround time, this is best suited for startups and small businesses. We cover every aspect of your business and product cyle with a fluid and flexible process that is tailored to creating innovation and design quality. These phases combine, strategy, design, and product validation to make sure you are on the right track.
Enterprise
For projects and products that require more than just design, this is best suited for a larger scope of work and fixed deadlines. These projects move through all the design phases and can be optimized with custom project plans to keep the production more efficient. Ideally, these projects are well suited for enterprises looking to adopt new technology, processes, and requirements with a clear design approach.