We partner with forward thinking brands globally to create connected design experiences

Higher Sales

Unique IP

Product Differentiation


Brand Recall

Competitive Advantage

Efficient outcomes

Our Engagement Models

Startups and enterprises have two completely separate innovation paths when it comes to creating products, whether its physical objects, digital products, or a combination of both. With our experience of more than a decade creating products that not only function well but create an emotional connect with the consumers and the stakeholders, we have created a clear process that involves strategy, design, and execution that assures a great result.

Startups

For projects that are focussed on short term goals and quick results with quick turnaround time, this is best suited for startups and small businesses. We cover every aspect of your business and product cyle with a fluid and flexible process that is tailored to creating innovation and design quality. These phases combine, strategy, design, and product validation to make sure you are on the right track.

Enterprise

For projects and products that require more than just design, this is best suited for a larger scope of work and fixed deadlines. These projects move through all the design phases and can be optimized with custom project plans to keep the production more efficient. Ideally, these projects are well suited for enterprises looking to adopt new technology, processes, and requirements with a clear design approach.

Blue Sky Strategy

Best for developing the core business and product strategy using design philosophy, brain-writing, and analogies to create tech frameworks and creative briefs.

. Technology and the User
. Key Feature Identification
. Product Roadmap
. Product Positioning
. Creative Brief

Concept Creation

A deep dive using ideation methods to create solutions with inputs from multiple design departments. With our unique approach, we define the core intention of the product.

. Feature Ideation
. User Experience Concepts
. Concept Visualization

Concept Validation

In this stage, we focus on developing your product and interface on a single stream to make sure that the product and UI have consistent and relevant features and design aesthetics.

Best for creating a quick product concept to validate the idea.

Proof of concept
- PCB and Hardware prototype
- Firmware design
- Solid Modelling
- 3D printed working prototype
- Connected app or web interface

Sketch to Market

Best for products that need to complete from start to end under a fixed timeline. Larger teams to work on various models in parallel.

.Engineering Support
.Appearance prototypes
.Working Prototypes
.Custom Handover
.Custom Asset Design
.Custom Team Structure

Custom Project

Best suited for longer engagements and for projects that require custom deliverables with an accelerated deadline. Depending upon the project we can develop custom project plans and team structures to fit your needs.

.Start to End Design Process from Research to Manufacturing
.DFM
.Vendor Sourcing
.Manufacturing Support
.Custom Handover
.Custom change request as per requirement

Blue Sky Strategy

Best for developing the core business and product strategy using philosophy, brain-writing, and analogies to create frameworks and creative briefs.

. Strategic Thinking
. Key Feature Identification
. Problem Statement
. Creative brief

Concept Creation

Defining the visuals and design direction, Ideating, and exploration of features and UI concepts. Defining the right challenge to target relevant realistic and futuristic ideas.

. Interface Concept
. Low fidelity Wire-framing

MVP

This model is created to provide you with a clear map as well as to test out features, flows, and develop multi-platform design assets for the application on a sprint to the sprint design cycle.

. Information Architecture
. User Journeys
. Wireframes
. UI Design
. Developer Handover

Sketch to Market

Best for products that need to complete from start to end under a fixed timeline. Larger teams to work on various models in parallel.

Development Support
High Fidelity prototyping
Custom Animation
Custom Handover
Custom Asset Design
Custom Team Structure

Custom Project

Best suited for longer engagements and for projects that require custom deliverables with an accelerated deadline. Depending upon the project we can develop custom project plans and team structures to fit your needs.

End to End Design Process from Research to Design
Custom Handover
Custom change request as per requirement
Custom Team Structure

Blue Sky Strategy

Best for developing the core business and product strategy using design philosophy, brain-writing, and analogies to create frameworks and creative briefs.

. Strategic Thinking
. Key Feature Identification
. Problem Statement
. Creative Brief

Concept Creation

Creating strong iterative concepts to determine the right kind of ideas to take forward helps brands look at a variety of ideas to validate.

. Co-create Ideas
. Concept Validation
. Concept Visualization

MVP

The creation of concept stories based on form and function helps to evaluate the product's features in the real world in terms of business and design needs.

- Product USP
- Prototype ready Model
- Basic Visualisation

Sketch to Market

Best for products that need to complete from start to end under a fixed timeline. Larger teams to work on various models in parallel.

Engineering Support
Appearance prototypes
Working Prototypes
Custom Handover
Custom Asset Design
Custom Team Structure

Custom Project

Best suited for longer engagements and for projects that require custom deliverables with an accelerated deadline. Depending upon the project we can develop custom project plans and team structures to fit your needs.

Start to End Design Process from Research to Manufacturing
DFM
Vendor Sourcing
Manufacturing Support
Custom Handover
Custom change request as per requirement
Custom Team Structure

We deliver creativity along with purposeful business results