Packaging Design – Marvel

Stuffcool is one of the official licensees of Marvel in India. They approached Analogy to design a range of Marvel gear with an emphasis on displaying Marvel’s heroes. The unique challenge we were presented with was to differentiate the products and their shelf presence from other retailers selling in the Indian market. We were also challenged to think beyond the Marvel fan. We figured the best way to do that is to curate each character and highlight their unique attributes. The main challenge here was to design the packaging for the charging and connecting cables that were also designed along with the neoprene pouches.

ClientStuffcoolServicesIllustration, Graphic Design, Packaging DesignYear2017Link

Packaging Design - Marvel 1

Everyone can be a marvel superhero

We imagined every user as an ideal Marvel fan and kept the graphics around the marvel characters. This also led us to design individual patterns for the USB cables which are customised to each marvel character. The packaging was designed to be a premium experience for the fans with a printed neoprene sleeve along with a cushioned foam insert.  
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Unique packaging design for cables with superheroes providing best product packaging. Analogy is best product design studio agency in China.