Product Design – Marvel

Stuffcool is one of the official licensees of Marvel in India. They approached Analogy to design a range of Marvel gear with an emphasis on displaying Marvel’s heroes. The unique challenge we were presented with was to differentiate the products and their shelf presence from other retailers selling in the Indian market. We were also challenged to think beyond the Marvel fan. We figured the best way to do that is to curate each character and highlight their unique attributes.

ClientStuffcoolServicesMarket Research, Product Design, Graphic DesignYear2017Link

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We started by understanding what was being sold online and offline.

The gap/opportunity that we found was most of the merchandise sold had extremely varied graphical elements, which didn’t focus on the attributes of the Marvel characters. The design direction was to keep the products simple and highlight the signature colors and graphical elements of the character. Researching competitive products in the market we decided to take an approach that we will focus on a clear language using well known graphic cues that have been displayed in Marvel movies and marketing material, also using color as a backdrop to differentiate each product on a shelf. This helped position them not only to the fans but also to the general public to relate to Marvel better as a brand.

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We created a variety of collateral for the Marvel program with Stuffcool that includes Laptop sleeves, USB cables, Pouches, Backpacks, and Packaging and worked closely with the Stuffcool and Marvel teams focused on creating simple, price sensitive but brand-centric products that fit well to highlight Marvel as a brand in India.

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Designer laptop sleeve made with Marvel characters, funky laptop cases. Analogy is leading product design company in California.