Apple Watch Band – Poetic Cases

The requirement was to come up with a portfolio of apple watch bands for various demographics to take advantage of the various health & fitness features that the Apple watch provides. Through demographic research and working closely with our client, we finalized 4 main demographics to focus on. The design of the strap greatly varied based on the function and the behaviours of the demographics selected and the materials picked followed closely.

We finalized on a design direction of a functional driven design principle that would make sure that the user experience of the bands would be the main highlight.

ClientPoetic CasesServicesDemographic Research, Industrial Design, CMFYear2014Linkwww.poeticcases.com

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Apple Inc. Smartwatch case designs created to improve the user experience. Analogy is best 3d product design company in France.





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