Brand Strategy & Design – NIO

Nio is a lifestyle brand focusing heavily on lifestyle accessories with a simple unadulterated innovation methodology and a sustainable approach. Nio stands for ‘new and revived’ and the brand is all about new beginnings. We were obsessed about finding and exploring the inroads into new areas of innovation and dove right into deep consumer research and strategy for this brand.

ClientNioServicesBranding, Identity & Collateral DesignYear2012

Brand Strategy & Design - NIO 1

Nio represents all things new and revived.

Nio is derived from the word “NEO” which means “new and revived”. Nio is inspired from the Japanese mythical characters, who are a pair of protectors that stand guard on either side of the Buddhist temple gates. The brand which is all about creating gifting accessories, embodies the same ideals to bring the best in innovation and protection.

Nio aims to be a lifestyle brand focusing heavily on lifestyle accessories with a simple unadulterated innovation methodology and a sustainable approach. 

Brand Strategy & Design - NIO 2

The branding campaign included creating the brand identity along with the collaterals. It resulted in NIO being accepted by vendors globally both for display and product sales via their e-commerce channels. Apart from carrying their own designed products, NIO as a brand also carefully curated products from global vendors.

Brand Strategy & Design - NIO 3





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