Lifestyle Accessories - Lily Kwong 1

The design and development strategy around the entire line ensured that every single detail was immaculate and felt sophisticated, unique and luxurious.

The brand was positioned as a personal expression of Lily as a person. It included colors, materials and even people who were part of her life and her experiences from travelling globally. We also looked into various fashion and product trends in regards to patterns, materials and the overall customer experience.
The goal was to design a one off luxury product that was exquisite to use and extremely well detailed. Working with engineers overseas, the designers were able to figure out a modular bracelet architecture with customisable front and backs with fine materials like Austrian leather, Pony hair and real suede with options for men and women. We also created portfolios based on seasonal fashion trends creating a new process to print on leather keeping a unique & bespoke look to the product line.
Lifestyle Accessories - Lily Kwong 2
Lifestyle Accessories - Lily Kwong 3
Lifestyle Accessories - Lily Kwong 4
Lifestyle Accessories - Lily Kwong 5
Lifestyle Accessories - Lily Kwong 6
Lifestyle Accessories - Lily Kwong 7
Lifestyle Accessories - Lily Kwong 8
Lifestyle Accessories - Lily Kwong 9
Lifestyle Accessories - Lily Kwong 10
Lifestyle Accessories - Lily Kwong 11
Lifestyle Accessories - Lily Kwong 12
Lifestyle Accessories - Lily Kwong 13