
Cellairis is a global leader in Mobile Accessories, Protection and Repairs with more than 1000 retail outlets globally. They were looking to create a new identity for themselves – one that would represent their core values and help them stand out in a crowded and hyper competitive accessories industry. This new Identity had to be a strong scalable system that translated to all their online, offline and retail collateral and be flexible enough to be timeless.
ClientCellairis ServicesStrategy, Research, Brand Identity, Creative direction, Retail DesignYear2012Linkhttp://www.cellairis.com
As they grew and the industry grew, establishing multiple retail outlets, the C logo was an identity that was well recognised. Our goal was to evolve this identity to the next level. Understanding the challenge in front of us, our focus was to create a contemporary, timeless and unforgettable system keeping the main attributes that contributed to Cellairis’s success as a brand. Conducting extensive user interviews with the founders and the team we identified the key attributes of each of the cofounders and tied it to the brand as “CONSTANT EVOLUTION”, “AUTHENTICITY” and “GROWTH” based on their roles and personality traits as they truly represent the brand.