The Brief

How we solved repetitive user interactions?

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CLIENT


Cellairis, Inc

SERVICES


User Research
Design Direction
Concept Generation
Design Engineering
CMF
Visualization
Prototyping
Production Support

YEAR


2018-19

The Problem


Anyone driving a truck with a load of packages to deliver in the front seat, having an automatic clock that is running to deliver a set target of packages and to keep their eye on the most efficient route to save time and money do not have the luxury of simple tasks that might seem trivial to an individual. Our Client came to us with a challenge to solve these problems and offer a simple easy to use, robust car mount to help delivery executives deliver their packages safely and without the hassle of shifting through levers and gears and viewing angles which are just repetitive during their delivery run.

Introducing

The User

Delivery executives that drive trucks daily on average drive 35 miles around the city to deliver 250 to 270 packages. Understanding their daily habits, behaviours, likes and dislikes were extremely important to the design process.

A day in their life


Every user is different, so in order to study their habits, we had to understand their activities throughout a day. We mapped out the various interactions and also their pain points in this journey. Delivery executives are extremely organized and have a set routine. They also have great value for time and we observed that these attributes should reflect on how small details would help them save time or make their commute easier.

How does it feel?


We enacted the whole scenario to understand the exact pain points, that delivery executives will come across when they perform their tasks. This gave us not only an idea of their preferences but also the type of vehicle they use the position of the device and where it's easier to mount. Being in their shoes, was invaluable to refine the finer details of the product which can be seen applied in the refinement stage.

Problem

Fixed Mount heads


Whenever there is a need to replace mount heads due to either maintenance or device compatibility traditional car holders are either made for phone or tablet usage. Not to forget magnet strength.

Problem

Secure Fit


The tablets handed over to the delivery executives are heavy and rugged and sometimes without enough protection if they fall during a ride. So the mount must be secure to hold the device.

Problem

Too many levers and adjustments


In order to adjust the viewing angle, height, orientation, or attaching the car mount to the dash there are at least 4-5 different levers with two-handed operations that limit the delivery executive holding packages.

Problem

Suction cup issues


Due to different textures of the dashboard, dust, and other issues, a suction cup being secured requires a heavy and leveraged lever to hold it down.

Problem

Phone/Tablet compatibility


Devices handed to delivery executives are company-owned and need to be picked up daily, so the size will vary every day they receive their device.

Problem

Cable blocks most of the controls


With a cable blocking most of the dashboard controls, there is a need for clean cable management to route the cable away from the front dash.

Concept Development

Futuristic to reality

We believe that ideas and concepts have to go from futuristic to the present to show a variety of options to our clients. After hundreds of ideas and sketches, working with our client, we selected 3 unique concepts based on the pros and cons of our set project goals.

Futuristic

Our ability to imagine, envision, and predict what has not been realized – is a vital attribute for client success. After all, the leaders of tomorrow will have to think outside the box and think further into the future if they want to remain competitive and predict changes before their competitors.

Realistic

Being realistic is key to have a good grip on the reality of the situation and understand what can and cannot be done, something that is a practical, achievable idea. The realistic design direction represents an affinity to keep forms and interactions familiar to help identify the object and its function.

Concept Development

Analysis & Refinement

Defining proportions

Iterative perfection

Focussing on crafting each and every detail of the product to suit the business, visual, material, production, and costing goals for the client had to undergo a variety of detailed refinements. Our Iterative Design process helped solve that every step of the way.

Design Engineering

Building Components

The product was built keeping in mind the latest production standards where we can build a family of products and parts in a single mould saving the client a huge amount in tooling and production costs. Files were 3D modelled for prototyping and production with varying wall thicknesses, bosses and ribs to strengthen the part and keep it rugged on the inside but clean on the outside.

Cad files car mount
Solving for

Fixed Mount heads

Fixed-mount heads are designed for specific devices and not for swapping out various devices. Making the mount head modular was to swap it out for larger and smaller ones depending on the device. Maintaining magnet strength was a core engineering problem to solve here. User research and understanding user requirements played a key role and led us to this insight.

Solving for

A better suction grip

The traditional lever which uses a spring to leverage a clip-on force for the suction cup to adhere to a surface really doesn’t work when there are textures or dust on the dashboard. We came up with a better way to solve this problem, but using a torque method to twist and hold the suction cup to adhere to a surface. We also increased the surface area of the suction cup and all of the mechanisms are inside with just a grip texture to hold and twist.

Solving for

Cable Management

By pushing the cable to the back of the product and by shifting the CG a bit we were able to create a stable mount with the right weight distribution. The cable in the back doesn’t hinder any controls on the dash and can be routed through areas that are away from the main dashboard.

Solving for

A Secure fit

In order to make sure to include devices of varying thicknesses, we designed a case with contact point technology which helps in creating a mounting head with no physical grips. However, the challenge was we had to create an array of magnets to hold the device securely and we were able to achieve that, thus delivering on the goals set for functional use.

Solving for

Versatile Viewing Angles

With other competitor products, a lever and a locking mechanism were required. We were able to design and engineer a mechanism that did not need an adjustment every single time. After determining your perfect viewing angle you can set tighten the thread behind once and then pivot it to any angle desired.

bolt wireless charging car mount for trucks
Results

The advantage of good design and iterative process

42%

Tooling costs saved

35%

Higher Magnet strength

1.5Hrs

Saved eliminating repetition

15%

More flexibility in viewing angles

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