Emotive Physical Objects

that create memorable brand experiences

If only objects could talk, the stories and memories they could express. Good Industrial design helps communicate stories and the function of an object while creating emotion from the user. We believe decluttering is about removing things that are not necessary, but minimalism is about discovering how little we actually need. As physical objects get more and more commoditized, unique, beautiful, and emotive objects stand out to catch the attention of the consumer.

Clients who have benefited from our expertise

Our Focus

Gorgeous form factors that are expressive

We have grown up living, playing and creating memories with various physical objects. Objects are extremely good story tellers and we believe that they should speak and convey an emotion in addition to getting your attention and performing their intended function. Just form and function is hardly human.

We help our clients solve the most important of all problems – connecting the physical object to a human emotion which then creates a lot of connected relationships. Through clear user insights and observation, we create gorgeous form factors that are emotive and expressive.

Our services

Industrial Design

Our approach to designing physical objects not only has form follow function, but also follow emotion. When an object is endowed with a function and a purpose, that brings about value and adds life into the product and creates unforgettable memories.

Product Strategy

Before jumping into ideas and putting pen to paper, we need to have a solid product strategy on how to make a product successful.

Concept Ideation

Fresh ideas have always defined or redefined how users perceive a product and this has a profound impact on its success in the global market.

We use industry-leading tools to create tangible yet creative results for our clients

Our framework

We are called Analogy for a reason. We believe that in order to create fresh and disruptive ideas, analogies help create a completely new perspective. Process is not just about research, sketching, prototype and repeat. Its much more than just mere steps and skills. We define a process as an analytical and logical method to foster creative problem solving and adding impact by identifying opportunities and solutions to increase the overall user experience of a product.


Breaking down the problem to the basic principles


Deep exploration in the shoes of the user


Discover analogies to create fresh associations


Disruptive ideas to solve real problems


Prototype and elevate an idea to reality


Suit up to step into the real world

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