Intelligent objects & thoughtful experiences

that build better human connections

The world is increasingly moving to intelligent interactions where the traditional User Experience methodologies are not sufficient to communicate the intent and emotion to the user. Adding a physical object to the mix complicates the equation even more. To define this well, we need to consider the interactions with both the physical object and the digital interface as a singular problem and approach it with the needs of the user. With technology getting sophisticated and with the advent of voice as an interface, mixed reality and new and more advanced sensors, it’s even more important for brands to understand how to blend all of this together for the next generation of humans without having to create redundant and repeatable systems.

Clients who have benefited from our expertise

We believe

People seek out experiences, not tech

Combining physical and digital objects involving exponential technology need more understanding about human behaviors, habits, and interactions than just combining industrial design and digital user experience. In the race for building better sources of data, we need to focus on quality inputs to get smarter outputs, hence driving the focus on human relevance.

We help our clients understand human behaviors, motivations, trends, emotions, and humanize technology so it can be widely adopted as well as appreciated. Building systems in place for incremental innovation help our clients focus on a larger roadmap and stay ahead of their competition as technology unravels more complex challenges to adapt it to humans. We are not a technology company, but we deal more on the human side that matters.

Our Services

Experience Design

A comprehensive multidisciplinary design approach for physical objects with interactive screens using a combination of ID, UX, user behaviors, trends, and ethnographic research methods, we work to establish a strong foundation for the product and the user.

IoT and Smart Objects

We design the behavior of autonomous, physical-digital objects that are augmented with sensing/actuating, processing, storing, and networking capabilities.

Design for Tech

With the advent of new exponential technologies, design for the user gains more importance as we strive here to adapt the tech to the user and their needs.

Our framework

We are called Analogy for a reason. We believe that in order to create fresh and disruptive ideas, analogies help create a completely new perspective. Process is not just about research, sketching, prototype and repeat. Its much more than just mere steps and skills. We define a process as an analytical and logical method to foster creative problem solving and adding impact by identifying opportunities and solutions to increase the overall user experience of a product.

We use Industry leading tools to create tangible yet creative results for our clients


Breakdown the business and creative goals


Understand what the tech plans to solve for the user


Plan featues and not lose sight of user behaviors.


Create a variety of solutions from first principles


Create and Iterate to arrive at the best solution


Test and Iterate to make sure the solution fits the user needs

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