Product Design 7

Product Design

Product Design 1

Simplify

Our team starts by breaking things down – by simplifying the most complex problems we discover new ways of solving with design resulting in great opportunities for you.

We believe each design requirement is unique. Therefore we follow a framework which enables us to lead rather than follow with a clear goal to create value through design. It starts with a detailed visual process involving the key stakeholders. This collaborative approach identifies the challenges and pain points. With focussed research, we find valuable insights which decide the priority of problems to solve.

We created Stok to simplify keeping track of all your kitchen inventory.

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Methods

Creative Hypothesis
Problem identification
Insights and Observations

Empathise

To gain empathy towards your user, we observe them in their natural environment passively or engage with them in interviews.

By understanding the behavioral and psychological needs of the user, we are able to define important product features. Thinking from the user’s point of view is critical for designing a successful product. Further, we learn from the market, color, material and tech trends to include what is relevant for the product and the environment it lives in.

This deeper understanding of the user, product and environment, forms the foundation of a seamless design language based on brand values and attributes that help build a connection with the consumer.

Understanding the user and their environment was critical while designing this environment-friendly cooking range.

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Methods

User Research
Trend and Material Research
Competitor Analysis and Benchmarking
Product Vision

Product Design 2
Product Design 3

Ideate

Driven by the opportunities discovered during the empathize phase, we now define the project’s vision.

With a clearly defined vision, we proceed to rapid ideation – many quick ideas on paper or digital to validate feasibility. The objective here is to communicate a variety of ideas using the best-suited method – from post its to photoshop sketches – to select the most valuable ideas.

During this process, our expertise in product design, manufacturing costs, and timelines empower you to make an informed choice. We work closely to make sure we create an emotional connection between the product and the user.

Partnered with Wildcraft to design and test its first smart product range in India.

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Transform

Our rigorous concept development with our designers and engineers is key to the transformation of the idea into a real experience.

From the chosen ideas, we map them into realistic CAD and physical models as well as extensive prototyping to flush out functional details. We believe in making and precision. Therefore we work with our hands to sculpt ideas, but also rely on tech like 3D printing. The latter is useful for prototyping, feature validation, and functional feasibility. After running a few tests, we compare and align the final features to the defined product vision to maintain the design integrity of the overall product.

We transformed the backpack to modern tech-enabled essential.

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Methods

Concept Mockups
Design Systems
Visual Design
Style Guides or UI Kit
User Testing

Product Design 4
Product Design 5

Disrupt

Design is the act of creating something new—sometimes iterative, sometimes innovative, and in rare cases, revolutionary.

You may wonder why disruption is so far down in our process. This is to avoid distraction from the vision of the product as we believe in getting the basics right first. At this stage, we can explore using exponential technology, IOT, and AR/VR tech, or redefine the architecture of the product to reduce tooling costs. Here there are no boundaries we can’t cross. The sole purpose is to elevate traditional solutions to the next level and bring value through design.

Through AR we made virtual real estate a reality.

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Methods

Colour, material & finishes
Tech implementation
User testing
Packaging & product graphics

Launch

We work towards creating pixel perfect assets to take live and also support businesses to maintain and market this experience to their audience.

With the final product ready, we move on to create impact by delivering quality and design whether it’s through creating appearance models, renders, animations or videos. Most importantly we work with our production partners to conduct DFM analysis and to ensure the product is manufacturing ready. When needed we also provide material and finish options, superior tech suggestions, detailed drawings, visualizations, FOB costs, and communication strategies to effectively launch the product in the market.

From start to end find out how we created the Web Experience for Agnisumukh.

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Methods

Development Handover
Front end screen development
Front end prototypes

Product Design 6

Successful products require great user experience.

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Our Expertise.


Home testing

Ui/UX Design Studio – Analogy

Experiential & Emotive Product Design.

From extensive projects for brand design to insight led product design and experience design, Analogy is all about generating the best ideas and giving it life. Looking to launch something new, don’t worry. From logo design to packaging design to UX/UI for website or app design, we have you covered.

OUR WORK

Meaningful User Experience Design.

We are a multidisciplinary design and innovation studio who partner with clients to provide product, branding and experience design solutions. Our creative thinking, dynamic attitude and pure love for everything design, allows us to creatively solve problems and by elevating your brand, product or experience. With our design ideas, you bridge the gap between your business and customer today.

KNOW MORE

Good Work, Great Awards.

Great ideas that lead to great executions often result in getting great awards and more recognition. We believe in letting our work do the talking!

Home testing 8

Our partners in crime.

At Analogy we are grateful to continue to work with some amazing clients. We understand the value of that. We’re here to tell you worry not, your projects are ours as much as they’re yours. We don’t just get the job done we do it the best way possible.

Home testing 9
JOIN THE BAND

Be part of us.

Bold. Maverick. Excellence. If any of these words fit you as a person, then Analogy is the place to be. We offer a dynamic, expressive workplace for responsible graduates and experienced professionals.

CAREERS

We don’t just make it pretty.

We make it pretty darn fabulous! We do design that goes beyond the brief. Our design process involves strategic thinking, meticulous planning, and a clear director based on fact. It is this thorough approach that has got Analogy’s designs featured in top publications around the world. We are proud to share some of Analogy’s best designs with you.

DOWNLOAD PRESSKIT

Get the latest scoop.

Find out what’s cooking! From design trends to products designs we love and creative stories from the field of design, follow this space and stay up to date with what’s happening in Analogy’s world of design. Our designers will take time out to share with you more about their process of design for products, brands, logo, packaging, websites, apps and technology.

OUR BLOG

Experiential & Emotive Product Design.

From extensive projects for brand design to insight led product design and experience design, Analogy is all about generating the best ideas and giving it life. Looking to launch something new, don’t worry. From logo design to packaging design to UX/UI for website or app design, we have you covered.

Know More

Meaningful User Experience Design.

We are a multidisciplinary design and innovation studio who partner with clients to provide product, branding and experience design solutions. Our creative thinking, dynamic attitude and pure love for everything design, allows us to creatively solve problems and by elevating your brand, product or experience. With our design ideas, you bridge the gap between your business and customer today.

Know more

Good Work, Great Awards.

Great ideas that lead to great executions often result in getting great awards and more recognition. We believe in letting our work do the talking!

Home testing 10

Our partners in crime.

At Analogy we are grateful to continue to work with some amazing clients. We understand the value of that. We’re here to tell you worry not, your projects are ours as much as they’re yours. We don’t just get the job done we do it the best way possible.

Join the band
Home testing 11

Be part of us.

Bold. Maverick. Excellence. If any of these words fit you as a person, then Analogy is the place to be. We offer a dynamic, expressive workplace for Bold dynamic and responsible graduates and experienced professionals.

CAREERS

We don’t just make it pretty.

We make it pretty darn fabulous! We do design that goes beyond the brief. Our design process involves strategic thinking, meticulous planning, and a clear director based on fact. It is this thorough approach that has got Analogy’s designs featured in top publications around the world. We are proud to share some of Analogy’s best designs with you.

Download presskit

Get the latest scoop.

Find out what's cooking! From design trends to products designs we love and creative stories from the field of design, follow this space and stay up to date with what’s happening in Analogy’s world of design. Our designers will take time out to share with you more about their process of design for products, brands, logo, packaging, websites, apps and technology.

OUR BLOG

The best of physical & digital.

We are in the business of creating emotive & experiential objects. We specialise in creating amazing user experiences combining product and user experience to create the objects of the future.
Work with us


Experience 20

Experience

User experience is a lasting intuitive, emotional connection with your users.

Experience 14

Simplify

Our team starts by breaking things down – by simplifying the most complex problems we discover new ways of solving with design resulting in great opportunities for you.

We conduct extensive research to discover and define relevant human behaviors and mindsets, which drive insights and in turn determines the design direction. It is a collaborative effort where we run discovery workshops with users, the organization and other stakeholders keeping our clients very involved in this crucial initial stage. The goal is to collect data to understand, immerse, and transform insights into tangible opportunities.

Learn how we simplified customization for various phones with the Shout app.

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Methods

Creative Hypothesis
Problem definition
Competitor analysis
Benchmarking

Empathise

To gain empathy towards your user, we observe them in their natural environment passively or engage with them in interviews.

The first stage of the Design Thinking process involves developing a sense of empathy towards the people you are designing for, to gain insight into what they need, what they want, how they behave, feel, and think, and why they demonstrate such behaviours, feelings, and thoughts when interacting with products in a real-world setting.

We believe that we design for both the user and the business which means we need to empathize with the user needs and the business goals. By building this balanced empathy, we define the scope and priorities for the project to design solutions that add value to the user and the business.

See how we designed Poetic’s website to easily navigate through all their products.

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Methods

User Personas
Journey Maps
Empathy Maps
Stakeholder priorities

Experience 15
Experience 16

Ideate

Driven by the opportunities discovered during the research phase and project priorities set in the empathize phase, we now start problem-solving by idea generation.

Our product team now sets the objectives of the project and the goals to be achieved. These have to be in line with the values and aspirations of your organization.

This drives the creation of a series of user journeys based on new formats and functionality, which in turn leads to the generation of an intelligent design language and user strategy. These compelling user journeys are realized through sketching, scenario building, and journey maps.

Shard’s exercise cycle experience engages a lifestyle approach with a wide range of ideas to arrive at the right outcome.

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Methods

Information Architecture
User Workflow
Wire-framing

Transform

Our rigorous concept development with our designers and engineers is key to the transformation of the idea into a real experience. 

During concept development, we detail the concept stories you and we find most important to address. Our product team uses software tools to create multiple iterations of a design to refine form, function, and CMF, and to develop photorealistic visualizations. The engineers construct test rigs and functional prototypes to develop and perfect mechanisms while building in robustness through testing. The physical and digital teams work hand-in-hand to ensure physical and digital UX is seamless and compelling.

Follow the journey of how we transformed the backpack into a modern tech-enabled essential.

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Methods

Design Systems
UI Design
Style Guides/UI Kit
Internal Testing

Experience 17
Experience 18

Disrupt

Design is the act of creating something new—sometimes iterative, sometimes innovative, and in rare cases, revolutionary.

Purely aesthetic creative productions with no functionality or not solving a problem is not design. When we talk about Disruptive Design, we are talking about creating intentionally disruptive creative interventions that are functionally imbued with the objective of challenging the status quo and making positive change.

Read how we disrupted a traditional industry like real estate by implementing AR.

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Methods

Interactive Prototypes
Tech Implementation
A/B Testing

Launch

We work towards creating pixel perfect assets to take live and also support businesses to maintain and market this experience to their audience.

Our focus is now on creating pixel perfect designs, beautiful animation, front end CSS code and communication strategies to launch the digital product. Through our development partners, we can help build complex interactive front end and backend platforms.

Next, working with our digital marketing team we are able to connect the experience with clear content and tone of voice to reach the right person with the right message at the right time. Our objective is to create award-winning brands and experiences.

From start to end find out how we created the web experience for Agnisumukh.

KNOW MORE

Methods

Development Handover
Front end screen development
Front end prototypes

Experience 19

Our Expertise.


Experience

Experiential & Emotive Products.

From extensive projects for brand design to insight led product design and experience design, Analogy is all about generating the best ideas and giving it life. Looking to launch something new, don’t worry. From logo design to packaging design to UX/UI for website or app design, we have you covered.

OUR WORK

Creating Meaningful User Experiences.

We are a multidisciplinary design and innovation studio who partner with clients to provide product, branding and experience design solutions. Our creative thinking, dynamic attitude and pure love for everything design, allows us to creatively solve problems and by elevating your brand, product or experience. With our design ideas, you bridge the gap between your business and customer today.

KNOW MORE

Experiential & Emotive Products.

From extensive projects for brand design to insight led product design and experience design, Analogy is all about generating the best ideas and giving it life. Looking to launch something new, don’t worry. From logo design to packaging design to UX/UI for website or app design, we have you covered.

Know More

Meaningful User Experiences.

We are a multidisciplinary design and innovation studio who partner with clients to provide product, branding and experience design solutions. Our creative thinking, dynamic attitude and pure love for everything design, allows us to creatively solve problems and by elevating your brand, product or experience. With our design ideas, you bridge the gap between your business and customer today.

Know more

The best of physical & digital.

We are in the business of creating emotive & experiential objects. We specialise in creating amazing user experiences combining product and user experience to create the objects of the future.
Work with us


Home

UI/UX Design Studio – Analogy

Experiential & Emotive Product Design.

From extensive projects for brand design to insight led product design and experience design, Analogy is all about generating the best ideas and giving it life. Looking to launch something new, don’t worry. From logo design to packaging design to UX/UI for website or app design, we have you covered.

OUR WORK

Meaningful User Experience Design.

We are a multidisciplinary design and innovation studio who partner with clients to provide product, branding and experience design solutions. Our creative thinking, dynamic attitude and pure love for everything design, allows us to creatively solve problems and by elevating your brand, product or experience. With our design ideas, you bridge the gap between your business and customer today.

KNOW MORE

Good Work, Great Awards.

Great ideas that lead to great executions often result in getting great awards and more recognition. We believe in letting our work do the talking!

Home 21

Our partners in crime.

At Analogy we are grateful to continue to work with some amazing clients. We understand the value of that. We’re here to tell you worry not, your projects are ours as much as they’re yours. We don’t just get the job done we do it the best way possible.

Home 22
JOIN THE BAND

Be part of us.

Bold. Maverick. Excellence. If any of these words fit you as a person, then Analogy is the place to be. We offer a dynamic, expressive workplace for responsible graduates and experienced professionals.

CAREERS

We don’t just make it pretty.

We make it pretty darn fabulous! We do design that goes beyond the brief. Our design process involves strategic thinking, meticulous planning, and a clear director based on fact. It is this thorough approach that has got Analogy’s designs featured in top publications around the world. We are proud to share some of Analogy’s best designs with you.

DOWNLOAD PRESSKIT

Get the latest scoop.

Find out what’s cooking! From design trends to products designs we love and creative stories from the field of design, follow this space and stay up to date with what’s happening in Analogy’s world of design. Our designers will take time out to share with you more about their process of design for products, brands, logo, packaging, websites, apps and technology.

OUR BLOG

Experiential & Emotive Product Design.

From extensive projects for brand design to insight led product design and experience design, Analogy is all about generating the best ideas and giving it life. Looking to launch something new, don’t worry. From logo design to packaging design to UX/UI for website or app design, we have you covered.

Know More

Meaningful User Experience Design.

We are a multidisciplinary design and innovation studio who partner with clients to provide product, branding and experience design solutions. Our creative thinking, dynamic attitude and pure love for everything design, allows us to creatively solve problems and by elevating your brand, product or experience. With our design ideas, you bridge the gap between your business and customer today.

Know more

Good Work, Great Awards.

Great ideas that lead to great executions often result in getting great awards and more recognition. We believe in letting our work do the talking!

Home 23

Our partners in crime.

At Analogy we are grateful to continue to work with some amazing clients. We understand the value of that. We’re here to tell you worry not, your projects are ours as much as they’re yours. We don’t just get the job done we do it the best way possible.

Join the band
Home 24

Be part of us.

Bold. Maverick. Excellence. If any of these words fit you as a person, then Analogy is the place to be. We offer a dynamic, expressive workplace for Bold dynamic and responsible graduates and experienced professionals.

CAREERS

We don’t just make it pretty.

We make it pretty darn fabulous! We do design that goes beyond the brief. Our design process involves strategic thinking, meticulous planning, and a clear director based on fact. It is this thorough approach that has got Analogy’s designs featured in top publications around the world. We are proud to share some of Analogy’s best designs with you.

Download presskit

Get the latest scoop.

Find out what's cooking! From design trends to products designs we love and creative stories from the field of design, follow this space and stay up to date with what’s happening in Analogy’s world of design. Our designers will take time out to share with you more about their process of design for products, brands, logo, packaging, websites, apps and technology.

OUR BLOG

The best of physical & digital.

We are in the business of creating emotive & experiential objects. We specialise in creating amazing user experiences combining product and user experience to create the objects of the future.
Work with us