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Packaging

How Analogy redefines Packaging through interaction and industrial design

Overview

our Approach

We believe Packaging design is more than just slapping a label on a product – it’s about crafting an eye-catching and practical design that speaks to the heart of the brand and resonates with the intended audience.

Design Drivers

When it comes to package design, a our roadmap is guided by several essential design drivers, such as the intended audience, the brand’s personality and values, the product’s intended use, and of course, the package’s visual appeal.

Current Landscape

From eco-conscious materials and sleek, minimalist designs to innovative digital integration, the current packaging design landscape is all about finding new ways to stand out on the shelf while reducing waste and environmental impact.

Our Approach

The packaging design industry is at a crossroads, grappling with the rise of e-commerce and growing demand for sustainable solutions. Despite some impressive designs, there are still significant flaws in the industry, such as the overuse of plastics, poor functionality, and a lack of consideration for the user experience.

Analogy recognises this and innovates and adapts to meet these challenges head-on, with a strategic mindset, starting with in-depth research into the product and target audience. From there, our design team creates initial concepts and works tirelessly to develop and refine the chosen design, ensuring it meets the client’s vision and specifications. Finally, we oversee the production process to guarantee that the final product is flawless and is ready to make an impact on the shelves.

01 Studying the target audience

02 Planning our market approach

03 Collaborative brainstorming workshops

04 Creating interaction scenarios

05 Iterative prototyping and testing

Design Drivers For Success

01 Utilise working concepts

We weave together the essence of the product, and the desires of the audience through continuous brainstorming, sketching, and refining ideas to create a final concepts.

02 Test Drive points

By putting the prototypes to the test, we ensure the final product not only fulfils functional requirements but also connects with the target audience on a deeper level, ultimately making a lasting impression.

03 Create a scalable system

To build a strong brand and maintain product quality, creating scalable systems is a must. Not only does it boost efficiency and trim costs, but it ensures consistency in messaging that resonates with your audience.

Current Landscape

The packaging industry is transforming before our eyes, as sustainability takes the lead with biodegradable and recyclable materials while personalized packaging grows in popularity thanks to digital printing. With e-commerce and demand for packaged goods surging, the industry is poised for continued growth, and we can’t wait to see where it goes next.

Some of our work

Crafting Product Packaging

At Analogy, we don’t specialize in packaging design, but we do know a thing or two about bringing ideas to life. Our creative process involves identifying the target audience, product specifications, and brand identity, then unleashing our imaginations to create designs through brainstorming, sketching, and refining. After selecting a final concept, our designers produce prototypes and put them to the test, ensuring that the design not only looks great but also meets all functional requirements and resonates with the intended audience.

We collaborate with other professionals, such as marketing teams and engineers, to ensure the design hits all the right notes. Once the product is launched, we continue to analyse and improve the packaging design based on feedback and sales data, because for us, good design is an ever-evolving process.

01 Deciphering the brand values

02 Consumer-centric

03 Sketching sprints

Brand Packaging Development

At Analogy, we don’t just create packaging designs – we create designs that tell a story. We immerse ourselves in the product, the brand, and the audience to craft a design that truly resonates. We push the boundaries of creativity to make sure our designs stand out from the competition, while still remaining functional and sustainable.

Our team of experts works closely with manufacturers to ensure the final product is exactly as envisioned. We stay ahead of the game by constantly exploring new trends and techniques to create cutting-edge designs. And most importantly, we listen to feedback and data to continuously refine and revise our designs, all with the goal of creating a design that not only catches the eye but also leaves a lasting impression.

01 Impactful user interactions

02 Innovative concept explorations

03 Holistic Collaborations

Great package design can make all the difference in product marketing by capturing consumers’ attention and influencing their buying behavior. It’s all about creating a visually striking and functional package that communicates brand identity and highlights the product inside. To achieve this, designers need to consider the audience, product specifications, and brand messaging to create a design that pops on shelves and connects with consumers on an emotional level. With new technologies and a growing focus on sustainability, package design is constantly evolving, but it remains a crucial element in successful product branding and sales.

Thoughts from our team of experts

“Packaging is not just a container, it’s a canvas for creativity. It’s an opportunity to express the brand’s personality and create a lasting impression.”

Arun Kumar

Design Director

Tell us about your project

This form is for prospective clients only.  For opportunities at Analogy please visit the careers page