Hello readers!

It’s been a great two years in our India Studio with a great team and some exceptional experiences. Staying connected with our industry and trends is important for us to design better and one such connect was made by Joel D’Silva Fernandes, an Artifact Designer who gathers inspirations from his surrounding. Read his account on the Design Yatra last month…

This year I attended the Kyoorius Design Yatra held in Goa from the 12th to the 14th of October. The theme was “Optimism” and many speakers touched upon on how optimism combined with creativity and design can bring about a larger impact. As design is constantly evolving gaining insights from experts helps us provide our clients with progressive design methods. It also directs us to stay updated with the latest while pushing ourselves to create the best work. Here is a list of things that I learnt at the event.

No Designer is an Island

Most speakers stressed upon the fact that design is about collaboration. Prasanna Sankhé’s* wise words, “No designer is an island,” have stayed with me since. I believe collaboration instills innovation and is a great way to learn. Working with multi-talented professionals who’re not just experts in their fields but also possess a heightened curiosity to explore solutions for problems, makes the design process more enriching. The future of design is in collaboration – whether it is working with non designers or designers.

Understand the Problem

As designers we constantly look to solve the next big problem but we often forget that most of the problems are systematic. We should focus on solving bigger social problems through Social Design, something that Cheryl Heller**, an expert on Social Innovation, spoke about in detail. She said, Social Design cannot be done alone, and it can’t be done in theory.

Let me explain that. When it comes to Social Design one needs to be on their feet, out in the field, engaging with the people who are facing the problems to get a first hand experience and perspective, before designers start finding solutions. We may think that some of these problems are too hard to solve, but with the right people, the right process, and most importantly time, any systematic problem can be solved.

Keep Learning

The event gave me the belief as designers we have the ability to do something great regardless of resources with sheer will and persistence. The scope of  design is ever evolving and we can implement design thinking across organisations and sectors with (a) structured processes to define our strategy and (b) collaboration to ideate and design to create the best possible solutions. Being a young professional, I feel events like these bring us closer to the best in the field, helping us understand the advancements in design, and providing a guiding path for us as designers.

To conclude, I will leave you with the following thought I derived from Samuel Ball’s*** talk – Having a change in our perspective every now and then, viewing the world around us in a different way, thinking as a kid and being constantly curious about the world around us, can provide us with an unlimited supply of inspiration and get rid of your creative block.

*Prasanna Sankhé – Founder & Creative Head. HYPHEN. India; Distinction alumni of Sir JJ school of Arts; Became the youngest National Creative Director in India when he took up the advertising job at Publicis in India
**Cheryl Heller – Founding Chair for the first MFA program in Design for Social Innovation at SVA, USA; Rockefeller Bellagio Fellow; AIGA Medal awardee for her contribution to the field of design
***Samuel Ball – ECD at Large; Founder – Lean Mean Fighting Machine, A leading Digital Advertising Agency in United Kingdom; first ever UK agency to be crowned Interactive Agency of the Year at Cannes.