.avif)
Dostea tea makerDostea
AI glassesMustard Glasses
Mobile dental clinicMobident
Ergonomic backpackEUME
Sleepmaxxer sleep maskGeniYes
iDiya wellness deviceYYMD
TWS earbudsIn-house
Air fryerFlem Consumer
Ergonomic toothbrushPepsodent · Unilever
Bolt car chargerCellairis
Roto evaporatorAditya Scientific
Flameless kitchen stoveAgnisumukh
Exercise bikeIBDC
Modern hookahZook · Vessella Group
Hardware doesn't get expensive gradually. It gets expensive all at once.
A change at concept stage costs a conversation. After CAD it costs a week. After tooling it costs a new mould, eleven weeks and a hard conversation with your investors. After launch it costs a recall.
Product Path moves every consequential decision as early as it can go.
Four phases, one team
Each phase exists to remove one kind of risk. You see the decision it settles, what you walk away with, how long it takes and what it costs before you start.
Removes the risk that you build the wrong thing.
Services in this phaseConcept designIndustrial design
- The decision
- Is this worth building at all, and in what form?
- You walk away with
- Three to five concept directions, one validated direction in CAD, technical drawings, vendor recommendations and an indicative cost.
- How long
- 4–6 weeks
- Good to know
- About 60% of founders change or pivot here. Finding out now saves a year and most of the budget.
Removes the risk that it doesn't actually work.
Services in this phaseEngineeringPrototyping and MVP
- The decision
- Can this be built, and does it do what you promised when someone holds it?
- You walk away with
- A working prototype, mechanism and CAD files, test reports, user feedback, a first BOM and a cost model.
- How long
- 8–14 weeks
- Good to know
- A working prototype is what gets funded: EUME, Nester and Insane AI each raised on one. If you raise before tooling, the same team picks up manufacturing when you're ready.
Removes the risk that you can't make it at a price that works.
Services in this phaseDesign for manufacturing
- The decision
- Which vendor, what tooling, and what your unit cost really is at 10,000 units.
- You walk away with
- Manufacturing drawings, DFM and tolerance analysis, a vetted vendor shortlist with quotes, tooling recommendations, QC protocols and certification mapping.
- How long
- 10–16 weeks
- Good to know
- The team that designed it stays through tooling and first production runs, with our team of four in Shenzhen at the factory, whether it's one of our 150+ partners or yours.
Removes the risk that it ships to nobody.
Services in this phaseLaunch support3D rendering
- The decision
- How the first thousand units reach the first thousand customers.
- You walk away with
- Pre-production support, packaging, product photography and renders, campaign assets and a go-to-market plan.
- How long
- 6–10 weeks
- Good to know
- Launch works best when there's an audience waiting. We plan it with you, alongside your in-house team if you have one.
Brands we design for
Analogy Design collaborated with Cellairis to develop new product lines, including interconnected products for enterprise clients. Their team met specific manufacturing needs with hands-on involvement, clear feedback, and smooth collaboration.
Analogy has been a terrific partner for Amazon for the past three years. We have relied on them to help us penetrate new markets and increase our ROI on our gift card packaging, online and corporate designs. Analogy’s team has delivered consistently and innovated at every point. We even sold out our Diwali gift boxes in a short period of time – an amazing achievement.
Analogy brought innovation, passion, and commitment to the table, not only creating a best-in-class Smart Product experience that leaves our customers mesmerized every day, but also designing an experience that is award winning.
The experience with Analogy was excellent. I’d rate it 9 out of 10. They have good talent, leadership, and management, and they think deeply about technology and market research. They’re the best consultancy I’ve worked with.
Analogy's structured design approach and contemporary styling broke traditional norms, delivering a unique product design. Their European-inspired aesthetics are highly recommended for innovative projects.
This journey was a discovery for me and our teams, setting the tone for future products and connecting us with consumers. Thanks to Analogy for their support and excellent work.
Analogy helped us with designing our Marvel branded accessory projects. They are well trained, professional team and I enjoyed working with them. I recommend them to anyone with design projects in mind, they possess quick thinking and a well rounded skill set to create fresh new products.
Analogy collaborated with Eastern Condiments to create a new visual language for their product range. Their responsive designers kept us updated, allowing for regular feedback. The final packaging design was visually appealing and gave us a competitive edge. Analogy is committed to pushing design boundaries and delivering quality service.
The best way to predict the future is to design it, and I can’t think of a founder more ambitious than Vyas or an agency more capable of designing that future than Analogy.
Founders we build with
Over the past year, Analogy has been a great design and manufacturing partner for LaunchBoom founders. Their ability to translate early product ideas into prototypes that are testable, manufacturing & launch-friendly has made a real difference in how confidently founders move toward crowdfunding and market entry.
A talented team with great design thinking skills and fast execution. I had a fabulous time working with them as the speed of execution was mind blowing. In less than 8 months I had a physical product to showcase at CES and it led to our acquisition in less than a year of starting up.
We wanted to create the world’s first massage backpack and we started with Analogy with an idea and they helped us develop the entire brand message, product design with the patented back mechanism as well as the crowdfunding campaign that hit the funding goal in less than 12 hours. We would love to work with them again.
Meeting Analogy was transformative. Their honesty and acknowledgment of project complexity were refreshing. Their market research and design approach are top-notch, but their real strength lies in translating vision into practical engineering. Under VT's leadership, Analogy's talent is unparalleled. For world-class product design that works, choose Analogy.
Analogy's team has been exceptional, designing and engineering a groundbreaking product for us. Their professionalism and responsiveness have been key in creating a visually stunning product, and I highly recommend them to any business or entrepreneur looking to develop a product.
Working with Analogy felt like partnering, not just hiring a vendor. From the start, there was mutual learning and comfort. The products were fantastic, beautifully delivered, and loved by customers. The CMF renders were a highlight, bringing the product to life.
Analogy's design flow, user interface, and electronics were expertly crafted, resulting in an inspiring final product. I look forward to more collaborations.
Analogy Design crafted a new brand identity and a comprehensive product range for global cuisines. Their iterative approach fostered innovation, allowing us to incorporate global feedback into a unique kitchenware line. The diverse range was strategically designed with users in mind, consistently surpassing our expectations.
I love what Analogy does and their approach to design. With global exposure and a new benchmark for Indian companies, they’re the best design studio for PHYGITAL products in India. Expertise, Empathy, and Sharpness, that’s Analogy.
It is a pleasure working with Analogy Design team. The team evaluated the product idea in a very organized and professional manner. They are a talented and creative bunch that go above and beyond to design a perfect product. Very pleasant working experience. I will certainly be using Analogy Design services again.
Brilliant bunch of folks who understand design really really well. And most important are receptive and fun to work with!
The team at Analogy is easily the smartest and the most innovative product designers I’ve met. I can’t recommend them highly enough. They have a capability to understand how to create successful designs better than anyone I’ve met.
What is Product Path™?
Our end-to-end process for taking a physical product from idea to production: four phases (concept and strategy, engineering and prototyping, manufacturing and scaling, launch), each scoped and priced before it starts and run by one team.
How long does Product Path take?
A first product typically reaches production-ready in 9–14 months. The working time inside the phases is 4–6 weeks of concept, 8–14 weeks of prototyping, 10–16 weeks of manufacturing preparation and 6–10 weeks of launch support; the total also includes the reviews, decisions and vendor lead times between phases.
How much does it cost?
Most first products land between $51,000 and $85,000 over 9–14 months, and Phase 1 usually starts around $10,000–$15,000. After the call you get a custom proposal, so you know the full number before you commit.
What happens at the end of each phase?
A review of what we learned and what changed, then the plan and price for the next phase. The same team carries on, so there's no handoff.
Do I have to start at phase one?
No. Many founders come with CAD, a prototype or a quote that's too high. We start where you are.
Who owns the IP?
You do. You own your idea and the IP we create for it; that's written into our agreements, and we'll sign an NDA before you share anything.