My Website

Healthcare and Wellness

How Analogy redefines Healthcare and Wellness through interaction and industrial design


A white arrow pointing to the right painted on a blue brick wall
our Approach

Our approach to medical product design projects entails an innovative, complex process that includes various phases and involves the collaboration of a multidisciplinary team.

Zoomed in shot of brainstorming and ideas using post-its notes and paper wireframes
Design Drivers

Defining a process, fostering collaboration, and continuously iterating and improving are fundamental for designing for the Healthcare and Wellness sector.

Close-up shot pinning pins on a black and white map
Current Landscape

Of late, a growing number of people are looking for ways to improve their overall health and well-being, causing the market for health and wellness products to expand rapidly.

Our Approach

The healthcare and wellness market is a complex web of challenges, and it’s not uncommon to find several flaws lurking in the industry. From poor user research to inadequate user testing and ineffective user solutions, there are a lot of factors that can throw a wrench in the works.

At Analogy, we take these challenges head-on. We prioritize the needs of the end-users – patients and healthcare professionals alike – along with safety, regulatory compliance, and innovation. And we don’t do it alone – our multidisciplinary teams work tirelessly to address every aspect of the problem, making sure that no stone is left unturned.

We also understand that the only way to truly address these challenges is by getting direct feedback from the users themselves. That’s why we make user input a priority at every stage of the design process, carrying out iterations and testing along the way to ensure that our solutions are effective, user-friendly, and truly make a difference.

01 Observing the environment

02 Researching market gaps

03 Ideating various solutions

04 Refining concepts

05 Iterative prototyping and testing

3 pages of Industrial design sketches of a medical device eye dropper with a few pens and stickers around it
Close-up shot of a prototype holder for the eye dropper made from 3d printed plastic and the eye dropper next to it

Design Drivers For Success

01 Utilise working concepts

As a part of our discovery process and mapping ideas, we conduct several activities like brainstorming sessions, attribute listing, creating analogies, and mind mapping.

02 Test Drive points

Each idea and feature is prototyped and tested with interdisciplinary teams and users. Concepts are produced based on the feedback after several rounds.

03 Create a scalable system

Developing a scalable solution is vital for healthcare and wellness product design to test ideas, validate design decisions, boost investors’ confidence and ensure that the product meets regulatory compliance standards.

Current Landscape

Close up shot of a white eye lends capsule and holder
Studio shot of hearing aids in two colors blue and brown, on the light blue background
Top view shot of first aid kit along with a iPad and a stethoscope

The current landscape of healthcare and wellness products is evolving rapidly, with new products and technologies emerging to meet the growing demand for personalized and accessible healthcare. The current and future landscape of healthcare and wellness products is being shaped by a number of factors, including technological advancements, demographic shifts, consumerization of healthcare, and regulatory environments. These factors are spurring innovation and generating new business opportunities for both start-ups and well-established corporations.

Redefining Healthcare

Designing healthcare products is about more than just creating something that works – it’s about considering the needs of patients and healthcare professionals alike. We know that the entire user experience matters, from the first interaction with the product to post-use aftercare. That’s why we prioritize every aspect of the user journey, ensuring that our products are ergonomic and easy to use for people of all abilities.

But we don’t do it alone. We work with a diverse and interdisciplinary team, collaborating with healthcare professionals and patients to create products that are effective, user-friendly, and sustainable.

01 Functional Design

02 Ideation from multiple spheres

iDiya: Wellness at
your Fingertips

Medical Device to pour eyedrops into ones eyes
Another view of eye drop device
Wellness Made Simple: The Ultimate Connected Product
Combining Sensory Elements: Futuristic Wellness

iDiya: Wellness at your Fingertips

Well-being often comes at a high price and requires an individual to invest in multiple products that cater to different needs. Idiya challenges that notion by combining the wellness experience in one connected product. Through iDiya, Analogy revolutionized the essence of relaxation at the end of a long day by bringing to life a multi-sensorial experience.

A spectacular play of light and shadow, an aromatherapy diffuser and some relaxing tunes – in a softly rounded shell. Combining elements of light sound and aroma, iDiya makes wellness affordable, accessible, personalized and, most importantly, portable. This smart candle combines multiple sensory elements that activate & engage three primary senses – through light, sound, and scent – all at the touch of a button. The user could also connect an app with it, allowing them to personalize their journey with in-built lighting presets and the potential for a soundscape library available within the app.

01 Futurism

02 Involves multi-sensory elements

03 Digital and Physical attributes

Revolutionizing Relaxation: The Smart Lamp That Unwinds You

As technology continues to rapidly advance, the healthcare indusatry must keep up with the times. Analogy’s innovative approach helps healthcare companies stay ahead of the curve by delving deep into the end user’s needs and motivations, resulting in products that perform flawlessly. By leveraging cutting-edge methodologies and design thinking, we help healthcare companies carve out a solid position in the market and stand out from the competition.

Industrial Designer using an sketching on a wall using post-its

Thoughts from our team of experts

“In the field of medical product design, attention to detail is crucial. Every component, every interaction, every decision can have an impact on the lives of patients and the success of the product.”

Ken Gershom

Industrial Designer

Tell us about your project

This form is for prospective clients only.  For opportunities at Analogy please visit the careers page