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Footwear and Apparels

How Analogy redefines the Footwear and Apparel industry through interaction and industrial design


Ink pen Industrial Design
our Approach

We utilise a user-centered approach, emphasizing on consumers’ demands and pain-points as well as their lifestyle, values, and preferences. We believe that understanding the user is key to ensuring the commercial viability of the product.

Various ideation session happening in Analogy Industrial Design Studio
Design Drivers

Prioritising functionality, aesthetics, sustainability, cultural values, and convenience is crucial as the footwear and apparel sector falls under the huge bracket of lifestyle products.

Current Landscape

The footwear and apparel sector is a dynamic and competitive market, with businesses constantly seeking to innovate and meet the changing needs of consumers. Sustainability, social conscience, and innovation all have a big impact on it.

Our Approach

From fast fashion to sustainable fashion, the footwear and apparel industry plays a significant role in shaping culture and identity through personal style and expression. However, it has drawn heat for its unsustainable production practices and lack of inclusivity and diversity in product design.

To tackle this, our expert team of designers have detailed conversations with multiple stakeholders, right from manufacturers to end-users from different walks of life, to gain valuable insights and define a strategy. This helps us to prioritise the features and also the problems we need to address. From a product perspective, we had to also identify various details which would help solve problems that users face from a functional and aesthetic point of view.

01 Observing the environment

02 Researching market gaps

03 Ideating various solutions

04 Refining concepts

05 Iterative prototyping and testing

Footwear Design Sketching by Analogy
3D printed prototyping for footwear Design by Industrial Design Studio Analogy

Design Drivers For Success

01 Utilise working concepts

We experiment with tools like rapid prototyping, where we create multiple versions of the product quickly by 3D printing and digital modelling.

02 Test Drive points

We test each prototype with different materials, colours, designs, and features to see what resonates with our target audience.

03 Create a scalable system

Creating scalable prototypes help us test the product in different environments and scenarios to ensure that it performs well in a variety of situations, thereby demonstrating its commercial viability in the market.

Current Landscape

Random Image for reference
Footwear and Softgood
Apparels Designing

The global apparel and footwear market was valued at $1.9 trillion in 2020, and is expected to reach $3 trillion by 2030, growing at a CAGR of 5.5% during the forecast period. Some of the leading companies in the global apparel and footwear market include Nike, Adidas, VF Corporation, H&M, Inditex, and Gap Inc. These companies compete in a highly competitive market, with a focus on innovation, sustainability, and customer experience.

Some of our work

Home and Appliance companies we have worked with

Two important clients of Analogy

Crafting Footwear Fashion

At Analogy, we don’t just design footwear, we create wearable art that is both beautiful and functional. Our design process is a perfect blend of creativity, technology, research, and analysis. We scour the world for inspiration, drawing from fashion trends, cultural influences, and consumer insights to craft innovative designs.

With our state-of-the-art sketching, prototyping, and 3D modelling software, we bring these ideas to life, refining them through rigorous testing and attention to detail. The result is a stunning final product that exceeds expectations and sets new standards for footwear design.

01 Functional Aesthetics

02 Build for scalable product families

03 Rigorous ideation to arrive to the best solution

Rugged Outsole With A Smart Product Architecture
Color Material And Finish
From Paper To Fabric
Focussing on crafting each and every detail of the product to suit the business, visual, material, production, and costing goals for the client had to undergo a variety of detailed refinements.

Revolutionizing Backpack Functionality

At Analogy, we kickstarted this project by diving deep into understanding what our target audience truly needs and wants from their backpacks. From there, we put our thinking caps on and came up with some super innovative features and technologies that will revolutionize the way you carry your gear.

Using a combination of sketches and cutting-edge digital designs, we’ve created and tested prototypes that have been crafted using only the most durable and user-friendly materials out there. Finally, we’ve refined the design through some extensive user testing and feedback to make sure we’ve nailed not just the functionality, but the look and feel of our backpacks too.

01 Avant-garde Approaches

02 Precise Detailing

03 Aesthetic Materialism

Wildcraft Stealth Shoes, Designed for an impact

Designing footwear and apparel is a multifaceted endeavour, where form and function must converge to create products that delight users. With a careful balance of aesthetics, durability, and comfort, our design approach reflects the latest trends while catering to the unique preferences of the end-users. At Analogy, we put the user’s needs and desires front and center, resulting in products that not only look stylish but also perform flawlessly and exceed expectations.

Industrial Designer At Analogy

Thoughts from our team of experts

“Footwear and apparel design is about creating products that tell a story, evoke emotions, and connect with people on a deeper level.”

Daniel Ray Philip

Industrial designer

Tell us about your project

This form is for prospective clients only.  For opportunities at Analogy please visit the careers page