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We are Human by Design

An Industrial Design Company that crafts beautiful physical objects and experiences. We are Analogy and we help elevate ideas into consumer favourites.

Industrial Design company

We work with leaders and the best in the Industry Trust us

What We Do Best

User-Centered Research
Design Ethnography
Industrial Design
User Experience (UX) Design
Interface Design
Product Concept Development

Design for Emotional Connection
Design Language Development
Iterative Design Concepts
Collaboration and Stakeholder Engagement
3D Visualisation for Products, Packaging and Digital
Structural & Graphic Packaging

Design Integrity
Functional 3D Modelling
Aesthetic Prototypes
Proof of Concept Prototypes
Design For Manufacturing
Factory Sourcing

Concept Design
Idea Validation
Technology Validation
Product Roadmap
Intellectual Property (IP) Support
Investment Deck

Competitor Analysis
Market Research
User Personas
Trend Analysis
Design Strategy
Extended Advisory


Featured work

We take pride in collaborating with innovative projects and clients, as we continuously strive to push the boundaries of industrial and interaction design. By combining cutting-edge technology with a deep understanding of human behaviour, at Analogy, we are able to craft unique solutions that not only meet but exceed the expectations of our clients and their users.

Insights From our Team

Discover captivating design insights while we share our experiences as a leading design company. Unleash innovative strategies to propel your business forward through exceptional user experiences. Harness the power of design today!

Exo training centre from outside

How to invent an idea that can truly wow: Part 2

invent an idea

How to invent an idea that can truly wow: Part 1

Industrial Design Trends

5 Industrial Design Trends For 2023 – Product Design For The Future

Gin bottle Industrial design

Elixir of the gods, Skara was inspired by viking objects

Get Shit Done

Design is Messy and 5 ways to create positive impact on creative ideas.

Kids Bicycle industrial design

An experiment to design a kids bike that would grow with them

Designing for WFH

Designing an Inspiring WFH Workspace for Employee Engagement.


The role of industrial design in creating sustainable products

The power of Design Integrity and how you can 2x your success against your competition.

Designing for culture

The impact of culture on industrial design: A local perspective

Tell us about your project

This form is for prospective clients only.  For opportunities at Analogy please visit the careers page