Immersive digital experiences

that inspire you to interact seamlessly

Every interface is predominantly digital, so much so that there is no distinction between the why and the what for digital products. Every brand, has to have an app or they are not relevant, every story needs a page online and so forth. In this vast realm of the digital world, we focus on our expertise in creating digital products that are new, relevant, fresh and needed. We strongly believe the internet is as polluted as our planet is and if we are to put up something there, it needs to be sustainable as well as holistic. We help companies and brands that plan to launch digital products that can help consumers solve a need, more than a want and a strong problem or an opportunity.

Clients who have benefited from our expertise

Our Focus

Products driven by digital interactions

Whether you have an in house design team or no design team, our intention is to be design advisors and help derive a fresh perspective on digital design. We believe every interaction gives us a unique opportunity for expression and substance. Our work, as a design-driven studio, focuses on finer details in storytelling because we know from experience that they make all the difference.

Our Services

User Experience Design

From competitive analysis to user interactions, we help define simple to use interfaces. Our user-centered design process helps unify a variety of user needs and brings experience to the forefront through a clear, well-defined design approach.

UI Design

We help express and communicate the user experience with eye-catching and stunning visual elements that are relevant and fresh.

Design Systems

We create comprehensive guidelines and visual design systems that help digital applications have a consistent visual experience thus increasing user loyalty and brand affinity

We use industry-leading tools to create tangible yet creative results for our clients

Our framework

We are called Analogy for a reason. We believe that in order to create fresh and disruptive ideas, analogies help create a completely new perspective. Process is not just about research, sketching, prototype and repeat. Its much more than just mere steps and skills. We define a process as an analytical and logical method to foster creative problem solving and adding impact by identifying opportunities and solutions to increase the overall user experience of a product.


Define user needs and pain points.


Understand features and priorities.


Create frameworks that can extend to all target users.


Ideate to solve the problems focussing on the user


Create a user experience around the product


Work with developers to maintain design integrity.

Related Insights