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How objects and emotions are interlinked?

Source of inspiration for global design Fashion-Forward Design is heavily…


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Enabling enhanced interaction for Smart Homes

Panasonic India approached us with a unique yet familiar problem of…


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How to create an unforgettable user experience

Why is it that people across the globe head to the theatres on the first day,…


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Bridging ID and UX

As you can imagine life in a design studio, its nonstop work with our clients,…


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Our Philosophy in life and Design

1. Design the experience and not just the product. Talking to randos is the…


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Real time design tools

Just the other day I happened to wake up early. That is unusual for an…


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Why we prefer specialised teams

Why we prefer specialised teamsBy Analogy Design•March 3, 2017•7…


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Analogy's cultural values

CSS selectors all exist within the same global scope. Anyone who has worked…


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Whats your Process

Many years ago, I worked for my parents who own a video production company.…


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Importance of Design Languages in Products

Many years ago, I worked for my parents who own a video production company.…