How ID, UX, Brand and Tech create an Unforgettable Customer Experience

Why is it that people across the globe head to the theatres on the first day,…


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Inspired by Emotions

Take your time.I’ve got a Fujifilm X100s. It runs about $1300. It’s easily the…


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Bridging ID and UX

As you can imagine life in a design studio, its nonstop work with our clients,…


Our Philosophy in life and Design

You will remember the people more than the place. Talking to randos is the…


Real time design tools

Just the other day I happened to wake up early. That is unusual for an…


Why we prefer specialised teams

Why we prefer specialised teamsBy Analogy Design•March 3, 2017•7…


Analogy's cultural values

CSS selectors all exist within the same global scope. Anyone who has worked…


Whats your Process

Many years ago, I worked for my parents who own a video production company.…


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Importance of Design Languages in Products

Many years ago, I worked for my parents who own a video production company.…


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Idea to proof of concept

MacBook Pro Robert Capa, a famous photojournalist once said, “If your pictures…